We are a mortgage and financial services firm seeking a skilled copywriter with an understanding of sales psychology to develop persuasive content for our client meetings. The project involves creating a PowerPoint slideshow that will play on a TV in the background during mortgage recommendation and fact-find meetings. The goal is to present engaging, client-friendly content that encourages take-up of key mortgage add-ons, including: Life insurance Critical illness cover Income protection Home insurance Solicitors/conveyancing services The content should highlight: Why these products matter (risks of not having them) How they provide security and peace of mind Clear, simple explanations that clients can easily understand Compelling statistics and real-world data (with sources) to reinforce the message What we need: Written content for use in PowerPoint slides (no design work required) What we’re looking for in you: Experience writing for financial services (mortgages and/or protection preferred) Strong grasp of behavioural/consumer psychology (how to influence client decision-making) Ability to write in a professional, reassuring, and client-friendly style Familiarity with the UK market and FCA compliance would be a strong advantage Budget: Open to proposals
