We are a telecoms company and want to use FB and Instagram to drive people to our website, Keep in Touch. The website allows home users to switch their phones from their old phone lines to their broadband easily and simply. All telephone lines are closing in the next 1-2 years.
The project is to highlight the need to change and the ease of doing so. Most home users will be older but this may also be facilitated by grown up children who advise them.
I've left the budget open in this brief as there is a cost for your services plus advertising (?) on social media, assuming we don't stick with organic views.
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