I need a shopify professional to do a pull through on our health supplement website which was created fairly quickly and cheaply. Website UI/UX Harmonisation & Optimisation Website: primehealthdirect.com Platform: Shopify (Boost Theme — we do not want a complete theme change) Industry: Ailment-targeted Natural Supplements (prostate health, anti-aging, joint care, sexual vitality, etc.) Target Audience: Men & women aged 45–75+ (health-conscious, affluent, mature, active, confident, “mature and sexy”, “mature and fit”) Background Prime Health Direct (PHD) has been in the supplement industry since 1998, specialising in premium ailment-targeted natural supplements. Our customers trust us for effective formulations and a natural approach to health. We are about to scale up marketing with PPC, affiliate programs, TikTok, Instagram, and other channels — meaning more traffic will hit our site. To maximise sales from this traffic, we need the site to be: • Visually unified and professional • Aligned with a premium, natural health brand image • Easy to navigate for a mature audience • Optimised for conversions on both desktop and mobile
Scope of Work 1. Font Harmonisation • Audit all site pages for font usage. • Standardise to 1–2 premium, legible, brand-appropriate fonts (with matching weights for headings, sub-headings, and body text). (Perhaps Lato and Arlo ) 2. Colour Harmonisation • Review current colour use, especially on the homepage. • Adjust pouch positioning and background tones so they complement each other instead of clashing. • Create a consistent, conversion-friendly colour palette that reflects premium natural health branding. • Maintain strong contrast for accessibility. 3. Front Page Banner Optimisation (Desktop & Mobile) • Rework homepage banners so that text, images, and CTAs are equally effective on desktop and mobile. • Perhaps put on light or white type backgrounds and remove the colour • Avoid cropping issues or distorted visuals. 4. Target Audience Image Refresh • Source and integrate authentic lifestyle imagery that reflects our audience (ages 45–75+). • Style: aspirational yet relatable, showing mature and confident individuals or couples who are fit, vibrant, and attractive. Mature and sexy • Must feel genuine, not generic stock photos, and align with natural health brand ethos. 5. Credibility & Trust Enhancements • Add media mastheads (“As Seen In…”) • Integrate trust-building elements such as: o Certification logos (organic, non-GMO, etc.) o Re work current cert logos = add better o Secure checkout badges o Money-back guarantee seals o Customer review highlights
• Apply consistent button styles and CTA placement site-wide. • Create clearer CTAs, better trust signals, simplified navigation • Refine spacing, padding, and visual hierarchy to guide the eye to purchase.
Main Deliverables • Fully harmonised fonts & colours applied across the site • Refined homepage banners optimised for both desktop and mobile • Updated lifestyle imagery reflecting our target audience • Strategic integration of media mastheads and credibility factors • Documentation of all design choices for future consistency
Skills Required • Shopify front-end development (Boost theme knowledge preferred) • UX/UI design with eCommerce conversion expertise • Graphic design (image sourcing, editing, banner creation) • Understanding of design for mature demographics • Experience with natural health/supplement branding is a bonus
Goal By the time our larger marketing campaigns launch, our site should: • Look unified, premium, and on-brand • Clearly communicate our positioning as a trusted provider of ailment-targeted natural supplements • Appeal directly to our mature audience • Build credibility instantly with media and trust elements • Remove friction and distractions so more visitors become customers
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