I'm seeking a digital marketing specialist or funnel builder to create a lean, testable Facebook ad campaign that includes:
- SMS verification (via Twilio, Plivo, or similar) - A low-cost tripwire offer (e.g. £7–£27) - A simple, conversion-optimised funnel (landing page → SMS gate → checkout → thank-you/upsell)
This is a done-for-you build, but I want to understand the logic and structure behind it. Clear documentation and strategic walkthroughs are essential. I’m not looking to do the technical work myself, but I do want to be able to manage or replicate it later if needed.
Objectives:
- Generate qualified leads via Facebook ads - Use SMS verification to filter out low-quality traffic - Convert leads with a tripwire offer and upsell path - Track key metrics (verification rate, conversion rate, ad performance)
Deliverables:
- Fully built funnel (landing page, SMS integration, checkout, thank-you page) - Facebook ad campaign setup (targeting, creative, pixel tracking) - SMS verification logic (secure, GDPR-compliant) - Tripwire product setup (Stripe or PayPal integration) - Clear documentation of the funnel flow, logic, and tools used - One walkthrough session to explain how it works and how to iterate
Ideal Candidate:
- Proven experience with Facebook ads, SMS verification, and tripwire funnels - Able to work independently and deliver a clean, modular build - Comfortable explaining strategy and structure to a non-technical business owner - Strong attention to data, conversion logic, and user experience
Notes:
- I’m building a system-first business and want this funnel to be repeatable and scalable across other service areas. - If this test works, there may be follow-on projects for other verticals.
Budget:
Open to proposals based on scope and experience. Please include: - Estimated timeline - Tool stack you’d recommend - Examples of similar funnels you've built
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