EvolveYou is a leading fitness app designed to empower women to take control of their fitness journey through structured workout programs, challenges, progress tracking, and community support. We’re undertaking a full redesign and redevelopment of our website with a bold, modern visual identity and a simple, conversion-optimised user experience.
Our new website should take inspiration from the following sites:
Be designed and built fully in Webflow, with future-proof, editable CMS elements
Deliverables
Complete homepage design and development in Webflow
Design and development of the template of a blog page
Responsive layout for mobile, tablet, and desktop
Animation and interaction design inspired by Zing and Ladder
Brand & Design Requirements
Tone: Confident, inclusive, expert-led
Colour Palette: Use EvolveYou brand colours (to be provided)
Typography: Clean, modern, Webflow-safe
Imagery: Use existing brand assets, use phone mockups and stock image if that is not possible
Background colour: main bg colour should be white, specific sections can be dark
Animations: Light scroll-based animation, hover effects, smooth transitions, that not interrupt of delay the user experience.
Target Audience
This site is for women aged 24–35 looking for structured fitness programs they can trust
They are likely to know at least one of the trainers in the app
Our users base is quite heterogeneous, but mainly consisting of users with some gym knowledge looking to ste up and get better results, beginners intimidated by them gym, users returning to fitness after a break, and users
They might have built an emotional relationship with one of the trainers
Brand Book
You can find it attached, it contains:
Brand guidelines
Colour scheme
Logo files (SVG/PNG)
Fonts
Screenshots or screen recordings of the app TBC
Photography/video assets if available TBC
Homepage Structure
Here’s a suggested structure for the homepage:
Hero Section
Banner on top
Bold headline
Subheadline
Main CTA (Start your free trial)
Apple reviews badge
Phone displaying the app
Featured on Section
Logos of 4 websites that featured us
Core Features
Engaging section(s) featuring key app features and benefits
Transformations
Slider of images / videos of some of our before and after user transformations. We should have 20+ available on the website. Should include name, program, and a short description
Trainers Section
Slider of core trainers with program thumbnails, with name and short description. We are going to have 4-6 trainers depending on the time of the year. The slider should not be infinite scrolling.
Take a quiz section
Lifestyle image with headline and CTA
Training styles
Strength training (our main training style), HIIT, Challenges, Pilates & Yoga
Our programs
Slider of workout programs with a short description, workout length (e.g. 45mins), goal (e.g. Build muscle), level (e.g. Beginner to Advanced), workouts per week (e.g. 3-5 times a week)
