Expected duration: 1 - 2 weeks About Us We’re building UK Planning Gateway — a smarter, faster alternative to the Planning Portal. Our platform helps architects, homeowners, and councils streamline the planning application process using automation, AI, and great UX.
We’re backed by an award-winning architecture practice and already gaining traction with hundreds of firms. Now we’re looking for a sharp, UK-based freelance copywriter to help us communicate our value with clarity, trust, and impact.
Tone of Voice: Professional, clear, and bold — think GOV.UK meets Stripe. No jargon. No fluff. Just plain-English copy that builds credibility and gets results.
Trial Scope – 5 Tasks (Fixed Fee) This is a paid test project. If successful, it will lead to ongoing work across our platform, marketing campaigns, and outreach content.
1. Homepage Hero Rewrite Rewrite the top third of our homepage (headline, sub-head, intro copy). Word count: ~150–200 words.
2. Referral Landing Page Draft Explain how our architect referral program works, what’s in it for them, and how to join — with a clear call to action. Word count: ~300–500 words.
3. Outreach Email – Cold Architects Write a persuasive outreach email encouraging architects to join our early access list. Tone: warm, confident, direct. Word count: ~150–200 words.
4. LinkedIn Profile Review (Founder) Review and improve our founder’s LinkedIn profile. Optimise headline, summary, and role descriptions to build trust and support our launch positioning. Include tone suggestions and rewrite key sections.
5. Marketing Brochure Review Audit and improve a short PDF marketing brochure (1–2 pages) aimed at architects and planning consultants. Focus on tone, structure, benefits-first messaging, and headline clarity.
Ideal Candidate Native-level UK English
Strong background in conversion copywriting (web, email, brand voice)
Experience with govtech, SaaS, or architectural/planning content is a plus
Able to turn technical benefits into plain-English value
Comfortable working async with fast feedback cycles
What We Offer Fast-moving, purpose-driven product launch
Respectful communication and prompt payment
Potential for long-term collaboration
Clear, structured briefs and strategy direction
To Apply: Please send:
A short introduction (who you are and why this project excites you)
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