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Project title: Freelance Copywriter Brief UK Only
Posted by: External project from PeoplePerHour
Started: 30-Jul-2025 19:30 GMT
Description: Expected duration: 1 - 2 weeks
About Us
We’re building UK Planning Gateway — a smarter, faster alternative to the Planning Portal. Our platform helps architects, homeowners, and councils streamline the planning application process using automation, AI, and great UX.

We’re backed by an award-winning architecture practice and already gaining traction with hundreds of firms. Now we’re looking for a sharp, UK-based freelance copywriter to help us communicate our value with clarity, trust, and impact.

Tone of Voice:
Professional, clear, and bold — think GOV.UK meets Stripe. No jargon. No fluff. Just plain-English copy that builds credibility and gets results.

Trial Scope – 5 Tasks (Fixed Fee)
This is a paid test project. If successful, it will lead to ongoing work across our platform, marketing campaigns, and outreach content.

1. Homepage Hero Rewrite
Rewrite the top third of our homepage (headline, sub-head, intro copy).
Word count: ~150–200 words.

2. Referral Landing Page Draft
Explain how our architect referral program works, what’s in it for them, and how to join — with a clear call to action.
Word count: ~300–500 words.

3. Outreach Email – Cold Architects
Write a persuasive outreach email encouraging architects to join our early access list.
Tone: warm, confident, direct.
Word count: ~150–200 words.

4. LinkedIn Profile Review (Founder)
Review and improve our founder’s LinkedIn profile. Optimise headline, summary, and role descriptions to build trust and support our launch positioning.
Include tone suggestions and rewrite key sections.

5. Marketing Brochure Review
Audit and improve a short PDF marketing brochure (1–2 pages) aimed at architects and planning consultants.
Focus on tone, structure, benefits-first messaging, and headline clarity.

Ideal Candidate
Native-level UK English

Strong background in conversion copywriting (web, email, brand voice)

Experience with govtech, SaaS, or architectural/planning content is a plus

Able to turn technical benefits into plain-English value

Comfortable working async with fast feedback cycles

What We Offer
Fast-moving, purpose-driven product launch

Respectful communication and prompt payment

Potential for long-term collaboration

Clear, structured briefs and strategy direction

To Apply:
Please send:

A short introduction (who you are and why this project excites you)

2–3 relevant samples (landing pages, email copy, profile/bio rewrites, or brochures)

Your fixed price for the full 5-task trial

We’re aiming to move quickly and will shortlist within 48 hours.
Project ID: 3442938
Project category:
Project budget:
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