Expected duration: less than 1 week We're looking for a video editor who has a clear understanding of editing engaging Video Sales Letters that convert.
For those who don’t know what a VSL is, here is a description:
It is a lot like a Youtube video but is focused specifically on converting people to book a call by the end of the video for a high-ticket program. It will be about 15 minutes and will be completely scripted.
The editor must be able to take talking head footage and make it highly entertaining, fast paced, and visually interesting using motion graphics, text, b-roll, and screenshots.
--------------------------------------------------------------------- What we expect in the finished piece:
- Tight and well edited A-roll. - Lots of B-roll. - Titles - Transitions - Zooms and cuts - Pop-up text, images or icons where relevant and motion tracked where suitable. - Intro shot with icons to show the viewer a high-level timestamp view of what my video will cover. - Music - Lots of subtle sound effects - Up to 2 rounds of feedback as and when necessary.
--------------------------------------------------------------------- Editing principles we live by:
- Front load your best and most creative editing into the first 30-60 seconds. It's the sacred period of time where a viewer decides to click off or invest in full-screening the video. - The 15 second rule. Generally speaking, *something* should be happening on the screen every 15 seconds. Novelty keeps viewers engaged. - The 30 second rule. B-roll every 30 seconds. - Extremely tight A-roll edit, i.e. no umms, ahhs or unnecessary pauses particularly at the start and edit of clips. - Use different types of cuts to keep viewers engaged - we recently started using J-cuts, and I'd love to see soft zooms or zoom cuts - Subtle sound effect overlays add up to create an awesome experience. Use as many as you can to enhance what's happening on screen - e.g. I talk about using Apple Watch to pay for groceries and the Apple Pay sound effect plays in the background.
--------------------------------------------------------------------- Our preferences for applicants:
- [Frame.io](http://Frame.io) for fast and detailed feedback. - A turnaround time of 3 days or less. - English proficiency and communication.
--------------------------------------------------------------------- If this sounds like you, please respond with:
- Please start your application with the word "CREATE" so I know you've read this as communication is a very important part of this role. - Name of the video editing software you use and current computer setup. - Tools you're familiar with for song selection, managing files, receiving feedback etc. - Links to 1 or 2 previous videos you're most proud of. - Link to one of your favorite YT creators.
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