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Project title:	Content creator
Posted by:	External project from PeoplePerHour
Started:	21-Jul-2025 04:35 GMT
Description:	We're seeking a dynamic, multi-skilled content creator to lead our social media strategy and content production for a new product and our existing products. We require creation of engaging video content across TikTok and YouTube, developing our brand voice, and building a community of engaged followers who love innovative cooling solutions. This is a unique opportunity to be part of a product launch from day one, with the creative freedom to shape our brand's digital presence and the potential to grow with the company. We are a very smaller company with dreams of being a large company. Content Creation TikTok Content: Create engaging videos daily showcasing product benefits, demonstrations, and lifestyle integration YouTube Videos: Produce high-quality videos weekly including tutorials, reviews, and educational content Podcast Support: Create video versions of podcast content and extract clips for social media Product Photography: Capture professional product shots and lifestyle imagery AI-Enhanced Content: Utilise AI video generation tools to scale content production efficiently Content Calendar: Develop and maintain comprehensive content calendars across platforms Trend Research: Stay ahead of social media trends and adapt them for our brand Audience Analysis: Monitor analytics and adjust strategy based on performance data Brand Voice Development: Establish and maintain consistent brand personality across all content Campaign Planning: Design and execute product launch campaigns and seasonal promotions Engagement: Respond to comments, messages, and community interactions Influencer Outreach: Identify and coordinate partnerships with relevant creators User-Generated Content: Encourage and curate customer-created content Brand Monitoring: Track brand mentions and manage online reputation Essential Requirements Technical Skills Video Production: Proficient in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) Mobile Content Creation: Expert-level smartphone video production and editing Audio Editing: Basic podcast editing and audio enhancement skills Photography: Product photography and lifestyle shooting capabilities AI Tools: Experience with AI video generation platforms (Runway, InVideo AI, Descript, etc.) Social Media Platforms: Deep understanding of TikTok and YouTube algorithms, best practices, and optimization Creative Skills Storytelling: Ability to create compelling narratives around product benefits Visual Design: Basic graphic design skills for thumbnails, overlays, and social media graphics Trend Adaptation: Skill in incorporating current trends while maintaining brand consistency Content Variety: Capability to create diverse content types (tutorials, demonstrations, lifestyle, educational) Strategic Skills Analytics: Proficiency in social media analytics and performance measurement SEO Knowledge: Understanding of YouTube SEO and hashtag strategies Brand Development: Experience building brand voice and visual identity Campaign Management: Ability to plan and execute multi-platform marketing campaigns Experience 3+ years in content creation, social media marketing, or digital marketing Proven track record of growing social media accounts and engagement Product launch experience or working with physical products Brand content creation for businesses (not just personal accounts) Influencer collaboration experience Portfolio Requirements TikTok account with 10,000+ followers or demonstrable viral content YouTube channel or client work showing consistent video production Brand content examples showing ability to maintain professional standards Analytics screenshots proving engagement and growth achievements Before/after examples of accounts or campaigns you've grown Technical Preferences AI Video Tools: Experience with Sora, Runway ML, InVideo AI, or similar platforms Advanced Editing: Motion graphics, colour grading, and advanced post-production skills Live Streaming: Experience with live content and real-time audience engagement E-commerce Integration: Understanding of social commerce and conversion optimization
Project ID:	3441548
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