A series of tasks to complete an existing desn and mount:
Phase 2 activity and developments 1. Contact form • Name • Org • Type of enquiry • Free text • Email • Phone – WhatsApp (asks is it ok to WhatsApp) Connect form to capsule CRM using API link – liaise with Julia Wedgewood to access the system: API key is IVAdLkEM3Emy1uQx/p5dq4r6Q9OENFgwhHRxvOAMG39KNkwdqK1wkLaAVsPo8pR9 If contact exists: Contact record should be updated. Transpond status should be set to active. IF contact does not exist: Contact record should be created and Transpond status set to active.
2. Technical SEO & Migration Audit • Retain all page listings • Optimise ranking • Seamless website swap • URL mapping and 301 redirects from old to new pages • Crawl and indexability checks • Fixing broken links, duplicate content, and canonical issues • SEO review for existing site/ plan • Pre- and post-launch SEO benchmarking • SEO implementation • Backlinks strategy and SEO support • SEO support for 3 months (Progress report)
3. Mounting site • Swapping website on current domain • Keeping a copy of the old website available for reference/ subdomain/ password protected/ not visible on web • Accessibility audit post mount
4. Latest offers advert ribbon management/ deployment Add tool to create /edit/ manage advertising ribbons across multiple pages simultaneously vs current manual editing
5. Rotating customer brand carousel as a graphic on select pages • Mount 100 logo’s • Carousel function with tags/ link addition • Drop in relevant carousels to different pages already showing brand (only a few) Liaise with Julia on priority order in carousel – assets in a folder already png/ grey scale
6. Calendar (gEt nearer to design supplied) Advanced Calendar features (Auto populate start dates from LMS API/ Colour tab menu based on tags/ Event Tabs hyperlink to the associated course pages / Search events by course search tags (Event/Free text/Theme/Type/ Accreditation/Level) o Optimise course start date population process o Colour tab menu based on tags o Tabs hyperlink to the associated course pages o Search events by course search tags (Event/Free text/Theme/Type/ Accreditation/Level)
7. Video bytes learning New Carousel video post management – for learning content (Similar to case studies) • Structure content to include – author/ length • New category set • Arrange / support Hosting on a dedicated template page in the LMS (Tutors other courses/ about the content/ links to relevant course(s)/ course carousel
8. Implement Webchat: Need to implement a simple web chat plugin and bot with prompts
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