Overview APE Vodka is launching a gift set box containing 1 bottle of vodka and 2 branded glasses. The packaging must reflect the brand’s premium and adventurous identity while functioning effectively for both retail display and gifting.
Objectives Design a premium, visually striking gift box aligned with the APE Vodka brand identity.
The box will be generic across all flavour variants, with a flavour-specific sticker applied post-production.
Incorporate the following elements:
1x 70cl vodka bottle
2x APE Vodka branded glasses
Space for a QR code linking to brand website (to be confirmed)
Space for a barcode (attached)
Packaging Template The packaging will be designed using a supplied size template, which provides exact dimensions, folds, and die lines.
Final artwork must be delivered using this template, with layers clearly labeled for print setup.
Design Requirements Use APE Vodka brand assets including colours, typography, and logo (to be attached).
The overall look should be bold, stylish, and gift-worthy, with a premium feel.
The design must include a clearly defined space for a flavour sticker—ensure it integrates well visually but remains flexible.
Include a QR code in a visible yet balanced position.
Leave space for a barcode—position to be advised.
Design should consider the unboxing experience as this is a gift-led product.
Deliverables Print-ready packaging artwork file (using the provided dieline/template)
Mockups showing final design (flat and 3D preferred)
Illustrator files and PDFs
Any supporting assets used in the design (fonts, QR code placement notes, etc.)
Additional Notes Feel free to explore bold creative concepts while staying true to the APE Vodka brand spirit.
I'll provide the content for the back of the box
Let me know if you have any questions, this is an alcoholic brand
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