We are seeking a Google Ads expert to manage and optimize campaigns for home care services. The ideal candidate should have a proven history of delivering successful Google Ads campaigns achieving measurable results. Key Responsibilities: • Audit our current Google Ads account and identify opportunities for improvement • Refine and restructure existing campaigns, ad groups, keywords, and targeting o Establish clear campaign goals (e.g., brand visibility, website traffic, lead generation,) o Perform thorough keyword research to identify high-intent and relevant keywords o Write and refine persuasive ad copy with effective calls to action (CTAs) o Set up and manage ad extensions such as sitelinks and call extensions o Optimize landing pages for improved user engagement and conversions o Create and execute a well-structured campaign and ad group strategy o Monitor and adjust budgets and bidding strategies to maximize return on investment (ROI) o Implement and manage conversion tracking through Google Ads and integrate Google Analytics o Run A/B tests on ads and landing pages to identify top-performing variations o Utilize negative keywords to minimize unnecessary ad spend o Design and manage remarketing campaigns to target previous visitors o Provide regular performance analysis, insights, and recommendations Requirements: • Proven experience managing successful Google Ads campaigns with a positive ROI • Expertise in keyword research, crafting effective ad copy, and conducting A/B tests • In-depth knowledge of Google Ads platform, including conversion tracking setup and Google Analytics integration • Experience in optimizing landing pages for higher conversion rates • Familiarity with various bidding strategies and campaign structures • Strong analytical skills to assess data and make data-driven decisions • Excellent communication and reporting skills • Ability to work within budget constraints while meeting campaign goals
The price is fixed for the initial one-month service. Any extension will depend on the outcome of the work
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