We’re looking for a UK-based paid ads expert to help set up and optimise our launch campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube).
About the Project
We’re launching a new platform called UK Planning Gateway – a simpler, faster way for homeowners and architects to submit planning applications.
We want to:
Set up cold and warm traffic campaigns Implement full-funnel remarketing so users see our ads across multiple platforms after visiting our site or joining our list Ensure all tracking, pixels, and audiences are properly configured
Note: All ad creatives (static and animated) will be provided by a separate designer. You’ll be working with them to ensure correct formats and placements.
-What You’ll Do
Build Meta and Google Ads campaigns from scratch (Search, Display, YouTube, Facebook/Instagram) Install and configure Meta Pixel, Google Tag Manager, and GA4 Create and manage custom audiences and remarketing flows Advise on ad structure, targeting, and performance optimisation Liaise with our designer to make sure ad creatives meet platform best practices
-Ideal Candidate
Based in the UK Proven track record with paid campaigns across Meta and Google Experience setting up and optimising retargeting campaigns Confident with tracking setup (GTM, GA4, conversion events) Familiar with campaigns for online platforms, SaaS, or digital services
Budget & Timeline
Initial setup budget: £250–£500 Potential for monthly management work Start ASAP
To Apply, please share:
1. A summary of relevant campaigns (especially remarketing or SaaS) 2. Confirmation you’re UK-based 3. Your availability this week for a quick video call
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