My name is Jordan , and I’m seeking legal representation regarding a case of unauthorised and exploitative use of my image by EE, part of the BT Group.
In July 2024, I participated in a shoot, I was paid a flat rate of £500 and signed a basic model release under vague and undefined terms- No legal explanation or usage briefing was offered, and I was not in a position to fully understand the implications due to language limitations (English is not my first language) and lack of clarity. I believe a court will recognise that this was a calculated way to bypass fair licensing and compensation standards. As a Black creative from a minority background, I strongly believe my vulnerability was taken advantage of in this process.
I’ve been misled through ambiguous paperwork and then commercially exploited. A £500 flat rate for a campaign of this scale and visibility is grossly disproportionate to its actual commercial value.
My image is now being displayed nationwide in over 400 EE stores (maybe worldwide as I have no idea how much they have used my image/ footage), featured prominently across in-store visuals. This has caused:
The loss of a major contract with a competitive brands.
Long-term harm to my career.
And ongoing emotional distress from the scale and permanence of the exposure.
This usage was never disclosed, licensed appropriately, or compensated fairly. I now have photographic and video evidence of my likeness displayed across dozens of EE locations.
I am looking for a solicitor willing to take on this case under a commission-based agreement. While I believe the case is highly winnable, I know that professional legal representation will give me greater leverage against a corporation of this scale.
I am currently preparing to seek damages, based on:
Industry-standard commercial usage fees.
The scale of the campaign.
And emotional/brand harm due to the exploitation of my image.
Even without legal counsel, I could present a compelling claim in Small Claims Court and to the ICO. However, due to the size and legal weight of EE/BT Group, I would prefer to be represented professionally
If this is something your firm would consider, I’d be happy to share the release, campaign evidence, and relevant correspondence. I have attached some images to this mail so you can see the magnitude of the current usage.
Please only get in touch if you are willing to work on commissions based
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