I would like my company website revamped with a focus on conversion optimization and SEO. The current site was built 5 years ago and is outdated in both design and functionality. The new site should have a clean, modern design that is optimized for usability and user experience across desktop and mobile devices. Navigation and information architecture need to be improved to ensure users can easily find relevant content. Key pages like our services and contact pages need to be redesigned and have calls-to-action added to increase conversions. The site content will need to be audited and optimized for search by adding appropriate meta descriptions, headings, internal linking etc. Analytics must be implemented to track user behavior and measure the effectiveness of changes. Site speed and page load times should also be improved. The development process will be iterative with user testing at different stages. Responsive design, SSL certificate and semi-automated optimization practices are essential. Interested freelancers should have proven experience updating websites for lead generation, a portfolio demonstrating optimization success and strong communication skills for client collaboration.
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