I seek an experienced public relations professional to distribute a press release to key newspapers and magazines across Scotland. The press release dissemination should target print publications that have readership in various regions of Scotland, whether national or local in focus.
The candidate should have substantive experience crafting and distributing press releases to Scottish media outlets. Established relationships with editorial desks and assignment editors at pertinent publications is preferable. Distribution must include proactive outreach via email and phone to optimize pickup.
The press release itself discusses a new initiative launching in the financial services sector with national significance. As such, placement in widely circulated business and financial publications is prioritized. However, securing placement in general news outlets is also desirable to increase awareness.
The successful candidate will provide documentation of all distribution outreach and published placements resulting from this outreach. Placement reports should outline the name and location of each publication as well as projected readership reach. Other deliverables include suggested targeted publications not yet approached as well as advice on crafting the most newsworthy angle to increase pickup.
Strong project management skills and meticulous record keeping is essential as is the demonstrated ability to professionally and persuasively present story ideas that fit various editorial agendas. Candidates must have proven experience optimizing press release dispersion to Scottish audiences through existing media relationships and innovative outreach strategies.
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