I'm starting a research and insight consultancy that specialises in research for the older generation.
My plans involve; - All assets for the main B2B business - logos plus branding for collateral, a website and social media - whichever touchpoints are relevant. - Assets for a consumer-facing research panel which can be signed up to on a landing page (e.g. Typeform) and advertised on A3 posters and other more inventive ways. That will need landing page design, social media and collateral. Essentially it'll need slightly different versions of the assets for the B2B side.
I have a name for the business already, and colour palettes in mind, but I'm flexible. I just don't want this to be staid and old-fashioned - I'd like something with real flair, to punch above its weight and appeal to older people who'd love to get involved with their thoughts and opinions.
If you're an older designer I'd obviously really welcome your responses too!
Thank you for reading and I look forward to hearing from you.
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