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Description: |
We are seeking a consultant versed in cultural sensitivity to review marketing collateral for a major consumer brand. The brand aims to launch a new product line targeting consumers in various international regions. Given subtle cultural differences even between similar populations, it is imperative that all visual and written aspects are meticulously crafted to respectfully resonate locally. The selected consultant will evaluate all relevant creative assets to ensure nuanced cultural accuracy and avoid potential offense. Aspects to be assessed include imagery, color palettes, themes, idioms, religious or historical references, gesturing, and more. The review will consider sensitivities across regions to help finalize localization strategies. |
