Sections: • Hero: “Fuel the Speed. Forge the Strength.” + Loom intro • What You Get: Online coaching, muscle gain, speed training, lifestyle accountability • Before & Afters / Testimonials • How it Works: Quiz → Plan → Coaching → Results • CTA Button: “Find My Custom Plan” → opens Quiz
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2. Quiz Funnel Page (Typeform or Tally.so embedded in Webflow)
Goal: Segment users based on goal + experience
Quiz Questions: 1. What’s your fitness goal? (Build muscle / Lose fat / Hybrid performance) 2. Training days per week? 3. Experience level? (Beginner / Intermediate / Advanced) 4. Want meal plan help? (Yes/No) 5. Want access to Surge Mode AI? 6. Want to join a WhatsApp coaching group?
Output: Tag their answers via Zapier → CRM/email + redirect to custom Offer Page
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3. Dynamic Coaching Offer Page (Webflow CMS)
Goal: Convert warm leads to paying clients
Sections: • Custom headline: “Your [Hybrid] Training Plan is Ready” • Breakdown of what’s included: • Weekly workouts • Meal templates • Telegram/WhatsApp group • Access to Michael as a coach • Loom walkthrough video • Bonus: Free SurgeX starter kit • CTA: “Join Now” → Checkout
Option A (Lean Start): Webflow Client Portal or Private Notion Pages • Each Client receives a custom or templated Notion link • Training program (weekly/monthly PDFs) • Meal plans • Links to demo videos • Button to access it from onboarding page or emails
Option B (Scalable Upgrade): Trainerize / Everfit / CoachRx • Upload programs, demo library, weekly updates • App access for clients • Built-in messaging or redirect to WhatsApp
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7. Video Library (Hosted via Loom or YouTube Unlisted)
Folders: • Upper body machines • Lower body machines • Compound lifts • Dumbbells & cables • Core/mobility drills
Each exercise video: • You demonstrating • Short explanation • Hosted via Loom/YT → linked inside each plan or Notion/Trainerize
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PHASE 3: COMMUNICATION CHANNELS
8. WhatsApp Group System • Create segmented coaching groups: • General SurgeX (everyone) • Goal-based (Fat loss, Muscle, Hybrid) • Premium 1:1 chat (optional)
Inside WhatsApp: • Weekly check-ins • Motivational voice notes (use AI voice tools like ElevenLabs) • Quick client Q&A support
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PHASE 4: BACKEND + AUTOMATION
9. Tools + Integrations • Webflow: Front-end website • Figma: Design prototype (I can provide brand guide) • Typeform/Tally.so: Quiz logic • Stripe: Payments • Zapier: Automations: • Quiz → CRM tag • Purchase → onboarding email • Add to WhatsApp group (manual or via Airtable note) • MailerLite or ActiveCampaign: Email automation • Calendly: Schedule onboarding calls • Loom: All video hosting • Airtable: Client CRM (names, goals, plans assigned)
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YOU WILL PROVIDE TO DEVELOPER: • Loom intro videos • Voiceover or content text (or use ChatGPT to draft) • Program PDFs or template Google Docs • Figma branding kit (I can help prep) • WhatsApp group invite links • Stripe account • Calendly link
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