Objective: To develop a cohesive and visually appealing set of modern and stylish icons that distinctly represent each department and team within the organization. This initiative aims to enhance internal communications, improve the user experience across internal platforms, and strengthen overall brand identity by providing clear and easily recognizable visual cues for different organizational units. The new icon set should be versatile, scalable, and adaptable for use in various digital and potentially physical applications, ensuring consistency across all internal-facing materials. The design process will involve understanding the unique functions and identities of each department and team to create icons that are both representative and aesthetically pleasing. Use color palettes, visual metaphors, and overall stylistic consistency to ensure a unified and professional look.
Brand Guidelines: ● Font - Trebuchet MS (Regular/bold) ● Color - M25 blue 0060aa and M25 red ee1b2e ● Utilize the logo's shape (Example Below)
Departments/Teams: ● Sales (Kryptoknights, Underdogs, Hell’s Angels) ● Logistics (Discovery Office) ● Operations (Optimus Prime, Bumblebee, Kung Fu Pandas, Ruff Ryders, Flying Dutchman, A-TEAM, Super Mario, Wet Bandits, Madmax, Ironhide)
Design Motifs: ● Ensure consistency across all icons while maintaining individual character. ● Create icons in various file formats (e.g., SVG, PNG, JPEG). ● Provide a style guide outlining color palettes and design principles used.
Deliverables: ● A set of unique icons/logos for each department and team. ● Multiple versions of each logo(with shadow, without shadow, etc.)
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