Job Title: Digital Marketing Expert for B2B Website (HubSpot, SEO, SEM, Google Analytics) Job Description: We are seeking a highly skilled and experienced digital marketing expert to help optimize and grow our B2B website. The ideal candidate will have a proven track record in HubSpot Marketing, SEO, SEM, Google Analytics, and landing page optimization. If you have a passion for driving results through data-driven decisions and possess a strong understanding of web analytics, we would love to collaborate with you! Key Responsibilities: 1. HubSpot Marketing & Marketing Automation o Manage and optimize HubSpot campaigns, workflows, and automation to enhance lead generation and customer engagement. 2. Google Analytics o Analyze website traffic, user behavior, and conversions using Google Analytics. Translate data into actionable insights to improve website performance. 3. SEO & SEM o Implement SEO strategies to improve organic rankings and website traffic. o Manage SEM campaigns, including Google Ads and PPC, with a focus on B2B lead generation. 4. Landing Page Optimization & Traffic Generation o Design, optimize, and test landing pages for better conversion rates. o Drive traffic to the B2B website through effective digital marketing strategies, including content marketing, social media, and paid ads. 5. Web Analytics & Performance Tracking o Track and report key metrics to measure the success of marketing campaigns. o Use web analytics to identify opportunities for growth and optimization. Requirements: • Proven experience with HubSpot Marketing, Google Analytics, SEO, and SEM for B2B platforms. • Strong experience in landing page optimization and traffic generation. • Expertise in web analytics tools to track, analyze, and improve website performance. • A results-driven approach with the ability to work independently and meet deadlines. If you're an expert in these areas and have a successful history of driving B2B growth, we'd love to hear from you!
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