Buyer Persona Development Brief (Refined) Objective: Develop 3 to 5 distinct buyer personas based exclusively on insights from the customer survey data. Each persona must be grounded in real respondent characteristics and assigned a weighting (%) based on their proportion within the total survey responses. Please present these personas in a deck form using the templates provided as a clear guide for presentation. Requirements: 1. Persona Count & Data-Driven Weighting ○ Identify 3 to 5 buyer personas ○ Each persona’s weighting (%) must reflect their share of the total survey dataset (e.g., if 35% of respondents fit Persona A’s traits, assign 35% weighting to that persona) 2. Persona Details For each persona, include the following attributes derived from survey responses: ○ Demographics ■ Age range ■ Gender identity (if known) ■ Location (country or region) ■ Income range ■ Profession/ Industry ○ Affinity & Lifestyle Hobbies ■ Gaming interests (e.g., consoles, genres, specific franchises) ■ Collectibles preferences (e.g., TUBBZ, figurines, plushies) ■ Related lifestyle hobbies (e.g., cosplay, streaming, comic con attendance) ○ Shopping Habits & Motivations ■ Purchase frequency ■ Motivation (e.g., self-treating, gifting, FOMO) ■ Preference for deals vs. exclusives ○ Product Interests ■ Categories of interest (e.g., apparel, homeware, gaming merchandise, collectibles) ■ Franchises of interest ○ Pain Points ■ Identified frustrations (e.g., high shipping fees, slow delivery, lack of stock) ○ Digital Marketing Engagement ■ Email interaction (opens, clicks, purchases) ■ Social media usage & preferred platforms ■ Responsiveness to paid ads ○ Loyalty & Repeat Purchasing Behavior ■ Repeat buying patterns ■ Interaction with loyalty schemes ■ Propensity to recommend or refer others
Professional Animated YouTube Intro Category: 3D Animation, Adobe Premiere Pro, After Effects, Animation, Blender, Motion Graphics, Video Production, Video Services Budget: €30 - €250 EUR
Desain Konten Media Sosial Category: Adobe Illustrator, Photoshop, Content Creation, Graphic Design, Illustration, Logo Design, Social Media Marketing Budget: $15 - $25 USD
Married Couples Resource Blog Category: Article Writing, Blog Design, CMS, Content Writing, Copywriting, Ghostwriting, Graphic Design, SEO Budget: $250 - $750 USD
23-Nov-2025 22:54 GMT
WhatsApp Chat Admin Support Category: Customer Support, Data Entry, Data Management, Excel, Google Sheets, Indonesian Translator, Time Management, Typing, Virtual Assistant, Web Search Budget: $250 - $750 USD
Modern Residential Exterior 3D Renders Category: 3D Animation, 3D Architecture, 3D Design, 3D Graphic Design, 3D Modelling, 3D Rendering, 3D Visualization, 3ds Max Budget: $30 - $250 USD
