I seek an experienced market research professional to conduct a thorough research study for a prospective mobile application concept targeted towards American users. The goal of this research engagement is to ascertain the feasibility and viability of the idea by gaining deep insights into potential customer needs, pain points, size and nature of the target audience, and competitive landscape analysis.
The selected researcher will be required to design and implement a multi-pronged primary and secondary research methodology using tools like surveys, interviews, focus groups and competitor benchmarking. They should analyze industry reports, market trends, demographic segmentation and usage patterns to understand the contextual environment. Quantitative and qualitative data collection and analysis techniques should be leveraged to understand customer perceptions, reactions and predictors of adoption for this idea.
Findings from the research must be presented in an organized, well-structured report highlighting the main opportunities and challenges, ideal target segments, recommendations on value proposition, monetization approaches and other critical takeaways. The final deliverable aims to equip me with actionable strategic insights to confidently move forward with product development or pivot the concept based on commercial viability.
Experience with market research for startup/early-stage ventures and proficiency with tools like Google Trends, App Annie, SurveyMonkey etc. is preferable. Strong analytical and problem-solving skills coupled with excellent written and verbal communication abilities are a must to excel in this role. Please feel free to
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