I seek an experienced Facebook advertising consultant to evaluate and optimize existing campaigns for a recently acquired company. The prior campaigns are unclear in their strategy and metrics, requiring expert insight. The consultant will analyze prior ad sets, audiences, and creative elements to understand past performance. Utilizing these learnings, the project entails redesigning and relaunching the campaigns with improved targeting, messaging and KPIs. Additionally, similar campaigns must be developed and deployed for a separate yet comparable brand. On-going optimization and strategizing of future campaigns across both businesses is expected to maximize ROI. Proficiency in Facebook Business Manager and comprehensive campaign management techniques are essential. The ideal freelancer will have portfolio work demonstrating success with performance-based Facebook advertising, specifically for B2C clientele. Attention to detail, analytical problem-solving abilities and exemplary communication skills are a must to see this project through from inception to delivering results for continued growth. Please provide your availability, rate and relevant portfolio highlighting experience with projects of this scope. I look forward to reviewing proposals from qualified Facebook advertising consultants.
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