1001 Freelance Projects -- PPC Campaign for a excess stock sale

Latest Projects from Freelance Marketplaces

Today is: 29-Mar-2025 03:43 GMT

View this project in detail (Note: you will be redirected to external marketplace)
Project title:	PPC Campaign for a excess stock sale
Posted by:	External project from PeoplePerHour
Started:	19-Mar-2025 16:08 GMT
Description:	We are a children's clothing wholesaler and retailer called Caremelo Kids. We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies: Offering bulk purchase discounts to wholesale buyers. Running a PPC campaign to sell the stock directly to consumers online. The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target. Campaign Objectives: Primary Goal: Generate £200,000 in sales from the existing stock. Secondary Goals: Clear warehouse stock efficiently. Maximise return on ad spend (ROAS). Build brand awareness and customer loyalty for future campaigns. Target Audience: Bulk Purchase Strategy: Wholesale buyers, small retailers, and daycare centers. Businesses looking for discounted children's clothing in bulk. Direct-to-Consumer Strategy: Parents and caregivers of children aged 0-12. Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable). Key Considerations: Stock Details: Total retail value: £400,000. Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items). Condition of stock: New, overstock, or clearance items. Pricing Strategy: Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable. Consider bundling options (e.g., "Buy 3, Get 1 Free"). Platforms: Google Ads (Search and Shopping). Facebook and Instagram Ads (visual appeal for children's clothing). Timeline: Urgency: The client wants to clear stock quickly. Campaign duration: 4-8 weeks (to be confirmed based on strategy). Proposed Strategies: Bulk Purchase Campaign: Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping. Use LinkedIn and Google Search Ads to reach B2B audiences. Direct-to-Consumer Campaign: Leverage visually appealing Facebook and Instagram Ads to showcase products. Use Google Shopping Ads to capture high-intent shoppers. Create urgency with limited-time offers and countdown timers. Hybrid Approach: Combine both strategies, allocating budget based on potential ROI. Test and optimise to focus on the most profitable channel. Budget: Total PPC budget: To be determined (client to specify). Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend. KPIs and Reporting: Key Metrics: Revenue generated. ROAS (target: 5:1 or higher). Cost per acquisition (CPA). Click-through rate (CTR) and conversion rate. Reporting Frequency: Weekly performance reports with insights and recommendations. Final campaign analysis with ROI breakdown. Next Steps for Freelance PPC Experts: Submit a proposal outlining: Recommended strategy (bulk, direct-to-consumer, or hybrid). Proposed platforms and ad formats. Budget allocation and expected ROI. Timeline and key milestones. Include examples of past successful campaigns (if applicable).
Project ID:	3426924
Project category:
Project budget:
View this project in detail (Note: you will be redirected to external marketplace)

Project	Started
Simple, yet functional website for events	28-Mar-2025 20:42 GMT
Agentic AI Assistant for Lead Engagement & Enquiry Management	28-Mar-2025 20:42 GMT
Creating an Amazon brand and packaging for a new product	28-Mar-2025 20:30 GMT
PLATFORM WITH PUBLIC LABEL RIGHTS COURSES	28-Mar-2025 20:08 GMT
Experienced Book Designer & Editor Needed	28-Mar-2025 20:08 GMT
Youtube project... Very good communication important	28-Mar-2025 19:14 GMT
Salesforce Administrator - Create Salesforce Workflow	28-Mar-2025 18:43 GMT
SEO Blogger needed for website - monthly for ongoing basis	28-Mar-2025 18:15 GMT
Go High Level funnel design	28-Mar-2025 18:12 GMT
Need to utilise AI for making a good care management system	28-Mar-2025 18:12 GMT
Apostille and officially translate document into Spanish	28-Mar-2025 17:26 GMT
Create an AI agent using ChatGPT + Google Docs Integration	28-Mar-2025 17:00 GMT
Facelace TikTok Page Creator (Music Promotion Specialist)	28-Mar-2025 16:44 GMT
Need help setting up remarketing in shopify	28-Mar-2025 16:44 GMT
Full Stack Developer Wanted: NextJS, WordPress	28-Mar-2025 16:40 GMT

Browse All Projects

Projects by Skills ...
Projects for 'android' Projects for 'ajax' Projects for 'asp' Projects for 'aspnet' Projects for 'cms' Projects for 'cpp' Projects for 'csharp' Projects for 'css' Projects for 'delphi' Projects for 'design' Projects for 'drupal'	Projects for 'excel' Projects for 'facebook' Projects for 'flash' Projects for 'html' Projects for 'java' Projects for 'javascript' Projects for 'joomla' Projects for 'iphone' Projects for 'mysql' Projects for 'photoshop' Projects for 'php' Projects for 'python'	Projects for 'ruby' Projects for 'seo' Projects for 'sql' Projects for 'sysadm' Projects for 'translate' Projects for 'typing' Projects for 'twitter' Projects for 'vbnet' Projects for 'xml' Projects for 'wordpress' Projects for 'writing'
Read RSS feeds ... New!
RSS feed for 'android' RSS feed for 'ajax' RSS feed for 'asp' RSS feed for 'aspnet' RSS feed for 'cms' RSS feed for 'cpp' RSS feed for 'csharp' RSS feed for 'css' RSS feed for 'delphi' RSS feed for 'design' RSS feed for 'drupal'	RSS feed for 'excel' RSS feed for 'facebook' RSS feed for 'flash' RSS feed for 'html' RSS feed for 'java' RSS feed for 'javascript' RSS feed for 'joomla' RSS feed for 'iphone' RSS feed for 'mysql' RSS feed for 'photoshop' RSS feed for 'php' RSS feed for 'python'	RSS feed for 'ruby' RSS feed for 'seo' RSS feed for 'sql' RSS feed for 'sysadm' RSS feed for 'translate' RSS feed for 'typing' RSS feed for 'twitter' RSS feed for 'vbnet' RSS feed for 'xml' RSS feed for 'wordpress' RSS feed for 'writing'

New!
Проекты на русском (Projects in Russian)	Short URL: 1001fp.com	Mobile version: m.1001freelanceprojects.com