Expected duration: 1 - 6 months Project Overview We are seeking a freelancer to lead our Instagram and TikTok marketing strategy for a luxury English vineyard specialising in rosé and sparkling wines. With our first wines launching in May 2025, we are looking to establish a strong social media presence, engage our target audience, and develop a strategy to drive direct sales via Instagram and TikTok.
We currently manage content creation in-house, but we need an expert to expand our reach, increase engagement, and drive conversions.
Project Goals The key objectives of this project are:
1) Grow our Instagram audience by engaging consumers of luxury English wine and building brand awareness. 2) Create and grow our TikTok presence, developing creative content that aligns with trends while maintaining a premium, luxury feel. 3) Develop and implement a strategy to sell our wines directly via Instagram and TikTok once they become available in May 2025.
Scope of Work 1) Instagram Growth Strategy: - Develop and implement a content plan tailored to our luxury target audience. - Engage with relevant luxury wine, food, and lifestyle communities. - Increase followers, engagement, and brand awareness through organic and paid strategies.
2) TikTok Content & Growth: - Create and execute a strategy to build an engaged audience on TikTok. - Develop and publish short-form videos that showcase our vineyard, wines, and brand story. - Leverage trends while maintaining a premium and aspirational brand identity.
3) Social Commerce & Sales Strategy: - Work with us to implement a strategy for direct sales via Instagram & TikTok Shops.
Requirements to Bid To be considered for this project, please provide the following:
- Your CV detailing relevant experience. - Examples of previous projects where you have successfully grown Instagram and TikTok audiences (viticulture experience is not required, but experience in growing social media engagement for luxury or lifestyle brands is essential). - Your hourly rate and estimated availability.
Ideal Candidate We are looking for someone who: ✅ Has a proven track record of growing Instagram and TikTok audiences. ✅ Understands the luxury market and how to engage high-end consumers. ✅ Has experience with social commerce (Instagram Shopping, TikTok Shop, etc.). ✅ Is highly creative and stays up to date with social media trends. ✅ Can work independently while collaborating with our team.
Modern Wedding Invitation Video Category: Adobe Premiere Pro, After Effects, Animation, Color Grading, Film Editing, Motion Graphics, Video Editing, Video Post Editing, Video Production, Video Services Budget: ₹600 - ₹1500 INR
28-Mar-2026 05:03 GMT
Flutter Firebase Phone Auth Fix Category: Android, API Integration, Dart, Flutter, IPhone, Mobile App Development, Mobile Development Budget: $10 - $30 USD
28-Mar-2026 05:03 GMT
Document Consolidation and Formatting Category: Editing, Excel, Microsoft Office, Microsoft Word, Proofreading, Report Writing, Technical Writing, Word, Word Processing, Writing Budget: £20 - £250 GBP
In-Person Survey Data Analysis Category: Data Analysis, Data Management, Data Visualization, Excel, Python, SPSS Statistics, Statistical Analysis, Statistics Budget: ₹12500 - ₹37500 INR
28-Mar-2026 05:02 GMT
Influencer Manager for SaaS Growth Category: Business Analysis, Business Development, Business Plans, Digital Marketing, Influencer Marketing, Internet Marketing, SaaS, Sales Budget: ₹12500 - ₹37500 INR
Edición Profesional de Reels y YouTube Category: After Effects, Animation, Audio Editing, Video Editing, Video Post Editing, Video Processing, Video Services, YouTube Video Editing Budget: $10 - $50 USD
28-Mar-2026 04:55 GMT
Boost Telegram Trading Group Membership Category: Business Analysis, Digital Marketing, Facebook Marketing, Google Adwords, Instagram Ads, Internet Marketing, Management, PHP, Social Media Marketing, Twitter Marketing Budget: ₹1250 - ₹2500 INR
28-Mar-2026 04:54 GMT
Sales Data Forecasting Analysis Category: Data Analysis, Data Analytics, Data Science, Data Visualization, Python, SPSS Statistics, Statistical Analysis, Statistics Budget: ₹12500 - ₹37500 INR
Ассистент рекрутера на удалёнке Category: Customer Service, Data Entry, Human Resources, Interviewing, Recruitment, Virtual Assistant Budget: €2 - €6 EUR
28-Mar-2026 04:52 GMT
Geek & Fandom Social Hub Category: Content Creation, Content Strategy, Facebook Marketing, Research, Social Media Management, Social Media Marketing, Twitter Budget: $30 - $250 USD
