Expected duration: 1 - 6 months Project Overview We are seeking a freelancer to lead our Instagram and TikTok marketing strategy for a luxury English vineyard specialising in rosé and sparkling wines. With our first wines launching in May 2025, we are looking to establish a strong social media presence, engage our target audience, and develop a strategy to drive direct sales via Instagram and TikTok.
We currently manage content creation in-house, but we need an expert to expand our reach, increase engagement, and drive conversions.
Project Goals The key objectives of this project are:
1) Grow our Instagram audience by engaging consumers of luxury English wine and building brand awareness. 2) Create and grow our TikTok presence, developing creative content that aligns with trends while maintaining a premium, luxury feel. 3) Develop and implement a strategy to sell our wines directly via Instagram and TikTok once they become available in May 2025.
Scope of Work 1) Instagram Growth Strategy: - Develop and implement a content plan tailored to our luxury target audience. - Engage with relevant luxury wine, food, and lifestyle communities. - Increase followers, engagement, and brand awareness through organic and paid strategies.
2) TikTok Content & Growth: - Create and execute a strategy to build an engaged audience on TikTok. - Develop and publish short-form videos that showcase our vineyard, wines, and brand story. - Leverage trends while maintaining a premium and aspirational brand identity.
3) Social Commerce & Sales Strategy: - Work with us to implement a strategy for direct sales via Instagram & TikTok Shops.
Requirements to Bid To be considered for this project, please provide the following:
- Your CV detailing relevant experience. - Examples of previous projects where you have successfully grown Instagram and TikTok audiences (viticulture experience is not required, but experience in growing social media engagement for luxury or lifestyle brands is essential). - Your hourly rate and estimated availability.
Ideal Candidate We are looking for someone who: ✅ Has a proven track record of growing Instagram and TikTok audiences. ✅ Understands the luxury market and how to engage high-end consumers. ✅ Has experience with social commerce (Instagram Shopping, TikTok Shop, etc.). ✅ Is highly creative and stays up to date with social media trends. ✅ Can work independently while collaborating with our team.
Website Development Finalization Category: CMS, Graphic Design, HTML, PHP, Web Development, Web Design, Website Management, Website Optimization, Wix Budget: ₹750 - ₹1250 INR
22-Nov-2025 17:04 GMT
SAP ERP Simulation Report Category: Business Analysis, Business Intelligence, Data Analysis, Data Management, Data Visualization, Excel, Project Management, Report Writing, SAP, Technical Writing Budget: $30 - $250 CAD
22-Nov-2025 17:04 GMT
PDF Code Conversion to Word Category: Adobe Acrobat, Microsoft, Microsoft Word, OCR, PDF, Word Budget: $10 - $30 CAD
Live Streaming App With Subscriptions Category: Android, Android App Development, Backend Development, IOS Development, IPhone, Mobile App Development, PHP, WebRTC Budget: ₹12500 - ₹37500 INR
22-Nov-2025 17:01 GMT
Small & narrow teen room makeover Category: Architectural Visualization, Home Design, Home Organization, Interior Design, Interiors Budget: €30 - €250 EUR
22-Nov-2025 17:01 GMT
UK Uber-like App Development Category: Android, Android App Development, IOS Development, IPhone, Kotlin, Mobile App Development, Objective C, Payment Processing Budget: £1500 - £3000 GBP
22-Nov-2025 16:58 GMT
Real Estate Social Ads Manager & Creative Support Category: A / B Testing, Digital Marketing, Facebook Ads, Facebook Marketing, Google Adwords, Graphic Design, Instagram Marketing, Internet Marketing, Lead Generation, Social Media Marketing Budget: €6 - €12 EUR
Breaking the Cycle of Beggary in Ludhiana Category: Copy Typing, Data Entry, Editing, English Spelling, Google Docs, Microsoft Word, Proofreading, Transcription Budget: ₹750 - ₹1250 INR
22-Nov-2025 16:56 GMT
Unity Game project -- 2 Category: 2D Game Art, C#, Programming, Game Development, Game Testing, Game UI, Mobile App Development, Unity, Unity 3D Budget: $250 - $750 USD
