I seek the services of a seasoned email marketing specialist to develop and execute targeted campaigns aimed at both maintaining our existing customer base as well as driving new lead generation. The specialist shall be responsible for strategizing, creating, and distributing periodic newsletters, promotional offers, and re-engagement campaigns utilizing compelling and persuasive written copy. Profiles of our various customer segments must be established to allow for personalized outreach via demographic data-driven list segmentation. Testing of subject lines, call-to-actions, and email layouts should be continuously performed through A/B testing methods to optimize critical engagement metrics such as open rates and conversions. Nurturing of leads over time through carefully staged, self-supported email sequences is essential for both referrals and customer retention. Ongoing campaign performance monitoring and analytics are expected with special attention paid to metrics that influence sales impact. Skills in marketing automation platform tools would be preferable for scheduling, batch email sending and workflow automation. The ideal candidate will have 3+ years direct experience devising and implementing successful email campaigns for B2C or B2B clients.
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