A refreshing new logo and typeface style is requested for an upcoming pub's branding elements. The design needs include a logo suitable for digital and physical signage use, with an modern yet classic style evocative of good cheer and community. The logo will be applied to the website, social media profiles, loyalty program cards and most prominently, an exterior sign for the pub's storefront. As this establishment aims to last for decades to come, the design should maintain timelessness while still feeling current. The identity should focus more on atmosphere and location rather than specific drinking paraphernalia. In keeping with the pub's anticipated long-standing place in the neighbourhood, the designer may opt to incorporate the establishment's planned opening year of 2025 or the surrounding postcode to strengthen its sense of identity and roots. The new logo and font choice must be submitted by this coming Friday to allow time for production of all initial branding materials. Creators are encouraged to envision a look that will define this pub as a welcoming livelihood staple for many years to come.
