Job Description: We are seeking a creative and organized Social Media Manager to handle two Instagram accounts for our Brooklyn-based retail businesses: Happy Cork (wine & spirits) and Happy Buds (CBD products). Our stores focus on offering black-owned brands, fostering community, and providing top-notch products both in-store and online. Key Responsibilities: • Manage and create content for two Instagram accounts: @happycorkbrooklyn and @happybudsbrooklyn • Develop and schedule 5-6 posts per week per account, including images, reels, and stories aligned with our current brand aesthetic and voice • Write engaging captions that reflect our brands’ personalities and encourage customer interaction • Engage with followers by responding to comments, DMs, and fostering a sense of community • Collaborate with our team to promote store events, new product arrivals, and special offers • Use analytics to track growth, engagement, and adjust strategies as needed to drive traffic to both our physical stores and online platforms What We’re Looking For: • Experience managing social media accounts for retail brands, especially in the wine/spirits, CBD, or lifestyle sectors • Strong visual and copywriting skills, with an eye for aesthetic consistency • Ability to create engaging content that resonates with our diverse Brooklyn audience • Knowledge of social media trends, tools, and best practices • Proficiency in Canva, Adobe Creative Suite, or similar tools for creating graphics and editing images/videos • Experience with Instagram analytics and growth strategies • Ability to work independently while maintaining open communication with our team Budget: $400/month for both accounts (combined) Bonus Points for: • Experience working with small businesses in Brooklyn or similar urban markets • Familiarity with black-owned brands and a passion for supporting them • Knowledge of retail marketing strategies for both in-store and e-commerce sales To Apply: Please submit your portfolio, examples of past work (especially Instagram accounts you’ve managed), and a brief explanation of how you would help grow our social media presence while staying true to our brand. This should attract the right candidates while staying within your budget. Need help posting it on freelancer platforms?
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