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Description: |
Title: Freelance Social Media & Email Marketing Specialist
Contract Type: Part-time, 15-20 hours/week (Feb–July 2025)
Budget: $1,500/month
Responsibilities:
• Social Media Management
• Create, organize, and manage a social media content calendar for Instagram, Facebook, and LinkedIn.
• Work with the founder to format, design, and schedule posts in Canva.
• Implement best engagement practices (commenting, hashtag strategies, community interaction).
• Track and analyze social growth, optimizing content strategy accordingly.
• Email Marketing
• Develop and execute email nurture campaigns for event registration.
• Write and design emails in a user-friendly format (Mailchimp, ConvertKit, or similar).
• Monitor email analytics and optimize based on open and click rates.
• Collaboration & Strategy
• Work closely with the founder and marketing advisor for content ideation.
• Make recommendations based on social media trends and data.
• Suggest and execute simple, low-budget influencer partnerships with writing groups or author networks.
Requirements:
• 2+ years of experience in social media marketing & email marketing.
• Strong writing skills with a knack for storytelling & audience engagement.
• Experience with Canva, Mailchimp, and scheduling tools (e.g., Later, Buffer).
• Understanding of Instagram, Facebook, and LinkedIn best practices.
• Knowledge of event marketing or literary/writing communities is a plus. |
