I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Figma Watch Face Reconstruction Category: Design Thinking, Digital Design, Figma, Graphic Design, Illustration, Photoshop, UI / User Interface, Vector Design, Visual Design Budget: ₹600 - ₹900 INR
12-Jan-2026 11:03 GMT
Gather data from a freelancers site Category: Data Analysis, Data Collection, Data Entry, Data Extraction, Data Management, Data Mining, Data Processing, Data Scraping, Excel, Web Scraping Budget: $10 - $30 USD
12-Jan-2026 11:03 GMT
AI Thumbnails & Animation Category: 3D Animation, Photoshop, After Effects, AI Animation, AI Art Creation, Animation, Graphic Design, Video Editing Budget: ₹12500 - ₹37500 INR
Fitness Reels & Shorts Editing Category: Adobe Premiere Pro, Audio Editing, Color Grading, Commercials, Final Cut Pro, Video Editing, Video Post Editing, Video Production, Video Services, Voice Over Budget: ₹600 - ₹1500 INR
Canva designers Category: Canva, CapCut, Graphic Design, Photoshop, Photoshop Design, Social Media Management, Video Editing, Visual Design Budget: ₹400 - ₹750 INR
12-Jan-2026 10:55 GMT
Media Server (Ventuz ) Live Event Category: Installation, Performance Tuning, System Administration, Technical Support, Troubleshooting, Video Production, Windows Server Budget: $250 - $750 USD
