I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
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10-Apr-2026 04:04 GMT
SolidWorks Mechanical Part 3D Modeling Category: 3D CAD, 3D Design, 3D Drafting, 3D Modelling, 3D Rendering, CAD / CAM, Mechanical Engineering, Solidworks Budget: ₹1500 - ₹12500 INR
10-Apr-2026 04:03 GMT
Video Cinematic Santai dan Alami Category: After Effects, AI Content Editing, AI Image Editing, Audio Editing, Cinematography, Color Grading, DaVinci Resolve, Video Editing, Video Services, Videography Budget: $1500 - $3000 USD
test my website Category: SaaS, Software Testing, Test Automation, Test Plan Writing, Test Strategy Writing, Testing / QA, Usability Testing Budget: $10 - $30 USD
