I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Results-Based Shopify SEO Campaign Category: Analytics, Digital Marketing, Google Adwords, Internet Marketing, Keyword Research, Link Building, Search Engine Marketing (SEM), SEO, Shopify, Website Optimization Budget: ₹12500 - ₹37500 INR
01-May-2026 10:02 GMT
Premium Minimal Webflow Website Category: CMS, CSS, Graphic Design, HTML, SEO, Typography, Web Design, Web Development, Webflow Budget: ₹1500 - ₹12500 INR
01-May-2026 10:01 GMT
Minimalist Blue Tech Logo -- 2 Category: Adobe Illustrator, Branding, Corporate Identity, Creative Design, Digital Design, Graphic Design, Illustration, Logo Design, Photoshop, Visual Design Budget: ₹12500 - ₹37500 INR
01-May-2026 10:01 GMT
Taboola Account Setup & Pixel Configuration Category: Account Management, Ad Planning & Buying, Advertising, Analytics, Conversion Rate Optimization, Digital Marketing, ECommerce, Google Adwords, Internet Marketing, Website Optimization Budget: €8 - €30 EUR
SEO Linkbuilding y Tráfico Orgánico Category: Content Marketing, Digital Marketing, Internet Marketing, Link Building, Marketing, SEO, SEO Auditing, Social Media Marketing Budget: $2 - $8 USD
01-May-2026 09:58 GMT
Print & Courier Medicine TAC Category: Admin Support, Courier, Customer Service, Logistics, PDF Budget: $10 - $30 USD
