I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Entry-Level Recruiter Resume & Posting Category: Canva, Content Writing, Copywriting, Editing, Google Docs, Marketing, Microsoft Word, Recruitment, Resumes, Talent Acquisition Budget: $30 - $250 CAD
26-Dec-2025 22:53 GMT
Dragon Battle Concept Art Category: Art Consulting, Caricature & Cartoons, Concept Art, Digital Art, Illustration, Photoshop, Procreate Budget: $30 - $250 CAD
26-Dec-2025 22:52 GMT
Unique Typography Portfolio Site Category: Creative Design, CSS, Graphic Design, HTML, UI / User Interface, User Interface / IA, Web Design, Web Development Budget: €250 - €750 EUR
26-Dec-2025 22:50 GMT
Oula.co Complete UX/UI Redesign Category: Figma, Graphic Design, SaaS, UI / User Interface, User Interface / IA, UX / User Experience, Web Design Budget: $250 - $750 USD
26-Dec-2025 22:50 GMT
Secure 3-Letter Xbox Gamertag Category: Account Management, Branding, Customer Support, Data Analysis, Market Research, Project Management, Research, Time Management Budget: $10 - $30 USD
Pokémon Card Shorts Editing Category: Adobe Premiere Pro, After Effects, Animation, Audio Services, DaVinci Resolve, Final Cut Pro, Sound Effects, TikTok, Video Editing, Video Production Budget: $30 - $250 USD
26-Dec-2025 22:48 GMT
2026 Personal Goal Planning Guidance Category: Personal Development, Research Writing, Self Organizing Map, Technical Writing, Time Management Budget: $15 - $25 USD
