I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Google Business Account Troubleshooting Category: Account Management, Customer Support, Google Ads, Google Analytics, Google Cloud Platform, Google Search, Technical Support, Troubleshooting Budget: $250 - $750 USD
22-May-2026 22:03 GMT
Replit Web App Debug Assistance Category: Backend Development, CSS, Debugging, Frontend Development, HTML, JavaScript, Node.js, Web Development Budget: $30 - $250 USD
22-May-2026 22:01 GMT
Short JoyFera Promo Videos Category: Animation, Video Ads, Video Editing, Video Post Editing, Video Processing, Video Production, Video Services Budget: $10 - $30 CAD
Visual Redesign for Newsletter-Optimized Site Category: Graphic Design, HTML, UI / User Interface, User Interface / IA, UX / User Experience, Web Design, Website Optimization Budget: $1500 - $3000 AUD
Construction ERP Gap Analysis & Research Category: Business Analysis, Case Study Writing, Construction, Data Analysis, Data Collection, ERP, Market Research, Marketing Strategy, Research, Research Writing Budget: ₹600 - ₹1500 INR
22-May-2026 21:56 GMT
Travel-Tech Social Media Growth Manager Category: Branding, Content Creation, Content Strategy, Digital Marketing, Facebook Marketing, Graphic Design, Instagram Marketing, Social Media Management Budget: ₹1500 - ₹12500 INR
