I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Standard Transformers Cookie Cutters Category: 3D CAD, 3D Design, 3D Modelling, 3D Printing, CAD / CAM, Graphic Design, Logo Design, Product Design Budget: $10 - $30 USD
18-Mar-2026 16:58 GMT
Building Sign Mockup and Photo edit Category: Photoshop, Building Design, Design, Graphic Design, Illustration, Photo Editing, Photoshop Design, Typography, Visual Design Budget: $30 - $250 USD
18-Mar-2026 16:56 GMT
Wearable Grooming Guide CAD Prototype -- 2 Category: 3D CAD, 3D Design, 3D Modelling, 3D Print Design, 3D Printing, 3D Rendering, 3D Visualization, Fusion 360, Mechanical Engineering, Solidworks Budget: $250 - $750 USD
18-Mar-2026 16:56 GMT
Ad for magazine - 18/03/2026 12:55 EDT Category: Advertisement Design, Advertising, Canva, Content Creation, Graphic Design, Social Media Management Budget: $30 - $250 CAD
18-Mar-2026 16:55 GMT
Google Sheets Stock Entry Category: Data Analysis, Data Entry, Data Management, Excel, Google Sheets, Inventory Management, Visual Basic Budget: ₹600 - ₹1500 INR
Wearable Grooming Guide CAD Prototype Category: 3D CAD, 3D Design, 3D Modelling, 3D Print Design, 3D Printing, 3D Rendering, 3D Visualization, Fusion 360, Mechanical Engineering, Solidworks Budget: $250 - $750 USD
