I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Chennai Podcast Videographer & Editor Category: After Effects, Audio Editing, Audio Services, Lighting Design, Podcasting, Video Editing, Video Production, Videography Budget: ₹1500 - ₹12500 INR
28-Jan-2026 11:02 GMT
Photo & Video Editing Masterclass Category: Photoshop, Adobe Premiere Pro, After Effects, Color Grading, Photo Editing, Video Editing, Video Production Budget: ₹750 - ₹1250 INR
Shopify Store for Care Products Category: CSS, Digital Marketing, Dropshipping, ECommerce, Graphic Design, Logo Design, Shopify, Web Design, Web Development Budget: $250 - $750 USD
28-Jan-2026 11:01 GMT
LinkedIn Lead-Gen Manager Needed Category: Analytics, B2B Marketing, Content Strategy, Digital Marketing, Internet Marketing, Lead Generation, Linkedin, Marketing, Social Media Marketing Budget: ₹1500 - ₹12500 INR
28-Jan-2026 11:00 GMT
Pharma Lead-Gen Facebook Campaign Category: Digital Marketing, Facebook Ads, Facebook Marketing, Internet Marketing, Lead Generation, Leads, Sales, Telemarketing Budget: ₹1500 - ₹12500 INR
28-Jan-2026 11:00 GMT
English Dub for 3D Film -- 2 Category: 3D Animation, Audio Editing, Audio Production, Audio Services, Sound Design, Voice Acting, Voice Over, Voice Talent Budget: $20000 - $50000 USD
