I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Complete Marketing Portal Image Download Category: API Integration, Data Extraction, Data Management, Graphic Design, HTML, PHP, Web Scraping, Web Design Budget: $10 - $50 USD
Christian Book Post Scheduler Category: Analytics, Content Creation, Content Marketing, Digital Marketing, Facebook Marketing, Graphic Design, Social Media Management, Twitter Marketing Budget: $30 - $250 USD
28-Feb-2026 16:58 GMT
Vietnamese Virtual Assistant for Operations Category: Admin Support, Customer Service, Data Entry, Email Handling, English Translation, Excel, Google Sheets, Vietnamese Translator, Virtual Assistant, Web Search Budget: $2 - $8 CAD
28-Feb-2026 16:56 GMT
Rencana Online Shop Fashion Remaja Category: Advertising, Branding, Content Creation, Email Marketing, Influencer Marketing, Logo Design, Market Research, Social Media Marketing, Startup Consulting, Web Design Budget: $750 - $1500 USD
28-Feb-2026 16:55 GMT
Retail Fitness Studio Redesign Category: Architecture, Building Design, Building Engineering, Construction Management, Floor Plan, Graphic Design, Interior Design, Logo Design, User Interface / IA, Web Design Budget: $30 - $250 USD
28-Feb-2026 16:54 GMT
Deskripsi Laporan Keuangan Akurat Category: Accounting, Business Analysis, Business Consulting, Business Writing, Data Analysis, Financial Analysis, Financial Consulting, Report Writing Budget: $250 - $750 USD
28-Feb-2026 16:51 GMT
Goethe A2/B1 Writing Videos Category: Content Creation, Education & Tutoring, German Tutoring, Instructional Design, Online Writing, Teaching / Lecturing, Video Editing, Video Production Budget: ₹1500 - ₹12500 INR
28-Feb-2026 16:51 GMT
Fast-Paced Reels Editing Category: Adobe Premiere Pro, Audio Editing, Color Grading, Final Cut Pro, Sound Design, Video Editing, Video Post Editing, Video Production, Video Services, Visual Effects Budget: ₹600 - ₹1500 INR
