I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Technical Documentation Creation Category: Content Development, Content Management System (CMS), Content Strategy, Documentation, Editing, Technical Documentation, Technical Writing, User Experience Research Budget: $10 - $30 USD
09-Jan-2026 05:04 GMT
Casual Personal Video Editing -- 2 Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Production, Video Services Budget: ₹12500 - ₹37500 INR
Pre-School Admission Digital Campaign Category: A / B Testing, Content Creation, Digital Marketing, Google Ads, Instagram Marketing, Keyword Research, Social Media Marketing, Video Production Budget: ₹600 - ₹150000 INR
2D to 3D Car Model Conversion Category: 3D Animation, 3D CAD, 3D Design, 3D Graphic Design, 3D Modelling, 3D Print Design, 3D Rendering, 3D Visualization, 3ds Max Budget: $30 - $250 AUD
09-Jan-2026 04:53 GMT
Influencer Directory Page Development Category: Backend Development, CMS, Database Management, Frontend Development, HTML, JavaScript, UI / User Interface, Web Development, Web Design, WordPress Budget: ₹1500 - ₹12500 INR
