I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Modern Minimalist Logo Design for Brand Identity Category: Adobe Illustrator, Photoshop, Branding, Creative Design, Graphic Design, Illustration, Logo Design, Typography, Visual Design Budget: ₹1500 - ₹12500 INR
09-Feb-2026 05:00 GMT
Corporate Wix Site Revamp Category: Graphic Design, HTML, UI / User Interface, User Interface / IA, UX / User Experience, Web Design, Web Development, Website Optimization, Wix Budget: ₹1500 - ₹12500 INR
09-Feb-2026 04:58 GMT
Virtual Payment Assistance on Web Category: API, Backend Development, Google Sheets, Virtual Assistant, VPN, Web Scraping Budget: €250 - €750 EUR
09-Feb-2026 04:58 GMT
Legal Explainer Video Editor Category: A / V Editing, Adobe Premiere Pro, Animation, Final Cut Pro, Graphic Design, Video Editing, Video Post Editing, Video Processing, Video Production, Video Services Budget: $30 - $250 AUD
09-Feb-2026 04:58 GMT
One-Page PDF Replica Needed Category: Adobe Acrobat, Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, Graphic Design, Illustration, Microsoft Word, PDF, Print Design, Visual Design Budget: $10 - $30 CAD
09-Feb-2026 04:57 GMT
Minimalistic Artist Portfolio Site Category: CSS, Graphic Design, HTML, JavaScript, PHP, Web Development, Web Design Budget: $250 - $750 USD
09-Feb-2026 04:57 GMT
Type Handwritten Notes with Symbols Category: Copy Typing, Editing, Microsoft Word, PDF, Proofreading, Technical Writing, Transcription, Word Budget: $25 - $50 USD
