I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Foundation Partnership Outreach Campaign Category: Content Writing, Fundraising, Grant Writing, Internet Marketing, Link Building, Project Management, Proposal Writing, Research, SEO, Strategic Planning Budget: $30 - $250 USD
18-Mar-2026 22:58 GMT
Redraw and Digitize Existing Company Logo Category: Adobe Illustrator, Photoshop, Branding, Graphic Design, Illustration, Logo Design, Vector Design Budget: $250 - $750 AUD
18-Mar-2026 22:58 GMT
Rediseño web, SEO y copywriting Category: Elementor, Internet Marketing, Link Building, Marketing, SEO, UI / User Interface, Visual Design, Web Design, Website Optimization, WordPress Budget: $30 - $250 USD
18-Mar-2026 22:57 GMT
Project for Qamer A Category: Figma, Figma AI, Graphic Design, Web Design Budget: $30 - $250 CAD
Fitness Product Video Ads Creation Category: Advertising, Animation, Content Creation, Facebook Ads, Social Media Marketing, Video Editing, Video Production, Video Services Budget: $10 - $30 USD
