I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Developed a Windows C[sharp] Advanced Speech Analysis (ASA) engine Category: Android SDK, Audio Processing, C#, Programming, IOS Development, Machine Learning (ML), Natural Language Processing, Software Development, Speech Synthesis, Unity, Windows Desktop Budget: $30 - $250 USD
25-Feb-2026 04:56 GMT
Outdoor Shed Social Media Pages refresh Category: Branding, Content Creation, Graphic Design, Illustration, Infographics, Logo Design, Photoshop, Social Media Management, Social Media Marketing, Visual Design Budget: $25 - $50 AUD
25-Feb-2026 04:56 GMT
AI-Powered No-Code Site Builder Category: AI Development, Graphic Design, HTML, Node.js, PHP, Python, Web Development, Web Design Budget: ₹37500 - ₹75000 INR
25-Feb-2026 04:55 GMT
App Rebrand & UX Overhaul Category: App Design, App Development, Graphic Design, IPhone, UI / User Interface, User Interface / IA, UX / User Experience Budget: $1500 - $3000 USD
25-Feb-2026 04:55 GMT
MMORPG Server Emulator Fix Category: Game Art, Game Design, Game Development, Game Testing, Game UI, MMORPG Budget: $250 - $750 USD
25-Feb-2026 04:54 GMT
Service Promotion Strategy Needed -- 2 Category: Advertising, Brand Management, Content Marketing, Content Writing, Digital Marketing, Internet Marketing, Marketing, Social Media Marketing Budget: ₹12500 - ₹37500 INR
ZX_Universal Mobile Social App Category: Android, Flutter, IOS Development, IPhone, Mobile App Development, PhoneGap, React Native, REST API Budget: $250 - $750 USD
25-Feb-2026 04:49 GMT
Social Media Brand Awareness Campaign Category: Brand Management, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media Marketing Budget: $15 - $25 USD
25-Feb-2026 04:49 GMT
WordPress Digital Product Funnel -- 2 Category: Digital Marketing, ECommerce, Elementor, Email Marketing, Funnel, Payment Gateway Integration, SEO, Web Design, WooCommerce, WordPress Budget: $30 - $250 USD
