I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
20×40 Multi-Family Home Design Category: 3D Modelling, AutoCAD, Building Architecture, Building Design, Building Engineering, CAD / CAM, Home Design, Revit Budget: ₹1500 - ₹12500 INR
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Kampanie FB/IG dla e-commerce Category: Advertising, Content Writing, Copywriting, Digital Marketing, Facebook Ads, Graphic Design, Instagram Ads, Instagram Marketing, Social Media Management, Social Media Marketing Budget: $30 - $250 USD
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Business Portfolio Website Design Category: CMS, Graphic Design, HTML, SEO, Web Design, Web Development, WordPress Budget: ₹12500 - ₹37500 INR
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High-DA Backlinks for Traffic Category: Analytics, Content Marketing, Digital Marketing, Internet Marketing, Link Building, Marketing, SEO, Website Optimization Budget: ₹600 - ₹1500 INR
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Layered Wooden Element CAD Set Category: 3D Rendering, AutoCAD, CAD / CAM, CNC, Graphic Design, Manufacturing Design, Solidworks Budget: $10 - $30 USD
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Lead-Gen YouTube Shorts Edit Category: Adobe Premiere Pro, After Effects, Final Cut Pro, Social Media Marketing, Video Editing, Video Production, Video Services, YouTube Budget: $10 - $30 USD
02-Apr-2026 09:59 GMT
Auto Gas Analyzer Custom Software Development Category: C, Programming, C#, Documentation, Java, Software Architecture, Software Development, Software Engineering, UI / User Interface Budget: $30 - $250 USD
02-Apr-2026 09:58 GMT
Comprehensive On-Page SEO Overhaul Category: Analytics, Content Audit, Content Strategy, Internet Marketing, Keyword Research, Link Building, SEO, WordPress Budget: ₹400 - ₹750 INR
