I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Resolve My Google Merchant Disapprovals Category: Account Management, Audit, Consulting, Data Analysis, Digital Marketing, Google Ads, Google Shopping, SEO Budget: $30 - $250 USD
14-May-2026 22:04 GMT
Fully Customizable AI Avatar Prototype Category: 3D Animation, 3D Modelling, AI Chatbot, AI Development, Animation, JavaScript, Unity, Unity 3D Budget: ₹12500 - ₹37500 INR
Marketing Assistant Category: Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Internet Marketing, Marketing, SEO, Social Media Management, Social Media Marketing, Website Management Budget: $15 - $25 USD
14-May-2026 22:04 GMT
World Recognition Category: Branding, Content Strategy, Content Writing, Copywriting, Marketing Strategy, Product Management, Technical Documentation, User Experience Research, User Interface / IA, Visual Design Budget: $1000000 - $2500000 USD
Personal TikTok Branding & Editing Category: Article Writing, Branding, CapCut, Content Creation, Social Media Management, Video Editing, Video Production, Videography Budget: $8 - $15 USD
Optimize Website Backend & Paid Traffic Infrastructure Category: API Development, Backend Development, Cloudflare, Conversion Rate Optimization, Data Integration, HTML, Meta Pixel, PHP, Web Design, WordPress Budget: min $50 USD
14-May-2026 21:55 GMT
AI Photo Enhancements Category: AI Image Editing, Photo Editing, Photoshop Budget: ₹600 - ₹1500 INR
14-May-2026 21:55 GMT
Simple Product Rendering £20/Image Category: 3D Animation, 3D Design, 3D Model Maker, 3D Modelling, 3D Rendering, 3D Studio Max, 3ds Max, After Effects, Blender, Cinema 4D Budget: £20 - £250 GBP
