I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Cutter Mount Category: 3D CAD, 3D Design, 3D Drafting, 3D Modelling, 3D Printing, 3D Rendering, AutoCAD, CAD / CAM, Fusion 360, Solidworks Budget: $250 - $750 USD
01-Apr-2026 21:46 GMT
Logo Modification Category: Adobe Illustrator, Photoshop, Creative Design, Graphic Design, Illustration, Logo Design, Typography Budget: $30 - $250 USD
01-Apr-2026 21:44 GMT
Pool House & Storage Design Category: Architecture, AutoCAD, Building Architecture, Building Design, Building Engineering, Construction, Graphic Design, Interior Design Budget: $250 - $750 USD
Football Agency Social Media Manager Category: Animation, Content Creation, Graphic Design, Instagram, Social Media Management, Social Media Marketing, TikTok, Video Editing Budget: €30 - €250 EUR
01-Apr-2026 21:41 GMT
Short Video Content Mobile App Creation Category: Android, App Design, Flutter, IOS Development, IPhone, Mobile App Development, PHP, Video Production Budget: ₹37500 - ₹75000 INR
01-Apr-2026 21:40 GMT
QR-Based Restaurant Ordering System Category: API Development, C#, Programming, Database Management, MySQL, Payment Gateway Integration, PHP, Software Architecture, Web Development Budget: $250 - $750 USD
01-Apr-2026 21:38 GMT
Local Theater Ticket Sales Ads Category: Ad Planning & Buying, Advertising, Digital Marketing, Google Ads, Google Adwords, Internet Marketing, Marketing, Social Media Marketing Budget: $25 - $50 USD
