I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Quick Web Text Data Entry Category: Data Entry, Data Extraction, Data Management, Data Processing, Excel, Google Sheets, Internet Research, Web Search Budget: $250 - $750 USD
Teen Skincare Ad Copywriting Category: Advertising, Branding, Content Writing, Copywriting, Creative Writing, Product Descriptions, SEO Writing, Social Media Marketing Budget: ₹100 - ₹400 INR
11-Jan-2026 17:01 GMT
Short Product Promo Editor Category: Adobe Premiere Pro, After Effects, Animation, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Services Budget: $10 - $30 USD
11-Jan-2026 17:01 GMT
Creative Video & Image Content Specialist (AI + Real Human) Category: AI Content Creation, AI Design, AI Development, Animation, Content Creation, Digital Art, Digital Marketing, Graphic Design, Social Media Marketing, Video Production Budget: $10 - $30 USD
11-Jan-2026 16:59 GMT
WordPress SaaS Authentication Plugin Category: API Development, HTML, OAuth, PHP, Software Architecture, Web Development, Web Security, WordPress Budget: €2 - €6 EUR
11-Jan-2026 16:59 GMT
Secure Background Check Portal Category: API Development, Cloud Security, Database Management, Encryption, HTML, MySQL, Payment Gateway Integration, PHP, Software Architecture, Web Development Budget: $750 - $1500 CAD