I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Minimalist Coffee Table Concept Category: 3D CAD, 3D Graphic Design, 3D Modelling, 3D Rendering, 3D Visualization, AutoCAD, Furniture Design, Product Design Budget: $30 - $250 USD
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Corporate E-commerce Site Design Category: CSS, ECommerce, Graphic Design, HTML, SEO, Web Design, Web Development Budget: ₹12500 - ₹37500 INR
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Legal Document Typing Specialist Category: Copy Typing, Data Entry, Document Checking, English (US) Translator, Legal Writing, Microsoft Word, Word Budget: ₹750 - ₹1250 INR
06-Apr-2026 04:01 GMT
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Formal Student Blog Writer Category: Academic Writing, Article Rewriting, Article Writing, Blog Writing, Content Writing, Proofreading, Research Writing, SEO Budget: $15 - $25 USD
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60-Second Instagram Reel Edit Category: CapCut, Final Cut Pro, Music Video, Video Ads, Video Editing, Video Post Editing, Video Services Budget: ₹1250 - ₹2500 INR
06-Apr-2026 03:59 GMT
Lead-Gen Landing Page Clone -- 2 Category: CSS, Frontend Development, Graphic Design, HTML, JavaScript, Lead Generation, Web Design, Web Development, Web Hosting Budget: ₹600 - ₹1500 INR
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Celebrity Gossip Channel Manager Category: Article Writing, Content Creation, Content Writing, Copywriting, Ghostwriting, SEO, Social Media Management, YouTube Budget: ₹12500 - ₹37500 INR
Your Real Life Embarrassing Dressing Incidents Stories. Category: Call Center, Customer Service, Customer Support, Fashion Design, Fashion Modeling, Lifestyle Coach, Reviews, Short Stories, Web Search Budget: ₹100 - ₹400 INR
