I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Full-Stack CMS Development Category: AngularJS, Bootstrap, Database Design, Full Stack Development, MySQL, Node.js, PHP, Web Development Budget: $25 - $50 USD
16-Jan-2026 23:03 GMT
Transcribe Handwritten Business Notes Category: Data Entry, English (US) Translator, English Spelling, Microsoft Word, Proofreading, Transcription, Typing, Word Budget: $250 - $750 USD
AI Reporting & Schedule Assistant -- 2 Category: AI Development, Automation, Data Analysis, Data Visualization, Microsoft Outlook, Power Automate, Power BI, Python Budget: $750 - $1500 USD
16-Jan-2026 22:54 GMT
Elegant Dove Logo Animation Category: 2D Animation, 3D Animation, Adobe Creative Cloud, Adobe Premiere Pro, After Effects, Animation, Video Production, Video Services Budget: $30 - $250 USD
16-Jan-2026 22:54 GMT
Virtual Wheel of Fortune Webpage Category: API Development, Backend Development, HTML, JavaScript, Node.js, PHP, Prestashop, Web Design, Web Development Budget: $30 - $250 USD
16-Jan-2026 22:53 GMT
General Excel Assistance Needed Category: Data Analysis, Data Management, Data Processing, Excel, Excel Macros, Excel VBA, Visual Basic, Visual Basic For Apps Budget: $10 - $30 AUD
Création de Site Shopify Mono-Produit Category: Conversion Rate Optimization, HTML, Mobile App Development, PHP, Shopify, Shopify Development, Shopify Templates, Web Design Budget: €30 - €250 EUR
16-Jan-2026 22:46 GMT
Custom Excel System for Plastic Business Operations Category: Business Management, Data Analysis, Data Visualization, Excel, Excel Macros, Excel VBA, Inventory Management, Manufacturing, Visual Basic, Visual Basic For Apps Budget: $10 - $30 USD
