I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Nature-Inspired WordPress Blog Category: HTML, Photography, PHP, Web Design, Web Development, WordPress, WordPress Design Budget: $250 - $750 USD
20-Jan-2026 11:03 GMT
Basic 3D Home Virtual Tour Category: 3D Animation, 3D Design, 3D Modelling, 3D Rendering, 3D Visualization, 3ds Max, Architectural Visualization, Blender, Lumion, SketchUp Budget: ₹600 - ₹1500 INR
20-Jan-2026 11:03 GMT
Digital board game content creation Category: Content Creation, Marketing, Social Media Marketing, Video Editing, Video Production Budget: $30 - $250 USD
Database/CRM with connectivity to Sage 50 Category: Android, API Development, Data Integration, Database Development, HTML, IOS Development, Mobile App Development, PHP, Web Application, Web Development Budget: £250 - £750 GBP
20-Jan-2026 10:59 GMT
Desain Bengkel Bubut Ergonomis -- 2 Category: 3D Design, 3D Modelling, 3D Rendering, AutoCAD, Data Entry, Data Processing, Excel, SketchUp Budget: min $50 USD
20-Jan-2026 10:57 GMT
Mental Health Blog Articles Category: Article Rewriting, Article Writing, Blog Writing, Content Writing, Copywriting, Ghostwriting, Research Writing, SEO Writing Budget: ₹400 - ₹750 INR
