I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Detailed 3D Keyring Design Category: 3D Animation, 3D CAD, 3D Design, 3D Graphic Design, 3D Layout, 3D Modelling, 3D Printing, 3D Rendering Budget: $10 - $30 AUD
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Amazon Specialist for Luxury Brand Launch Category: Amazon, Brand Management, Digital Marketing, Internet Marketing, Marketing, PPC Marketing, Sales, SEO Budget: ₹1500 - ₹12500 INR
27-Apr-2026 10:03 GMT
LinkedIn Ads Lead Generation Campaign Category: Advertising, Bulk Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Internet Marketing, Lead Generation, Marketing, Marketing Strategy, Social Media Marketing Budget: €8 - €30 EUR
Canva Social Media Post Designs Category: Branding, Canva, Corporate Identity, Graphic Design, Photoshop, Photoshop Design, Social Media Marketing, Visual Design Budget: $15 - $25 USD
Professional Instagram Travel Reel Category: Adobe Premiere Pro, Content Creation, Final Cut Pro, Video Editing, Video Production, Video Services, Videography Budget: ₹600 - ₹1500 INR
Social Media and Content Management for Sada Category: Content Creation, Content Strategy, Graphic Design, Social Media Management, Social Media Marketing, Twitter, Video Editing, Videography Budget: $10 - $1000 USD
27-Apr-2026 09:53 GMT
Write "The Body Speaks" Book -- 2 Category: Academic Writing, Book Writing, Content Writing, Creative Writing, Editing, Fiction, Ghostwriting, Illustration, Proofreading, Writing Budget: ₹12500 - ₹37500 INR
