I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Desktop App UX Optimization Category: Figma, Graphic Design, Usability Testing, User Experience Research, User Interface / IA, UX / User Experience, Web Design, Wireframes Budget: $250 - $750 USD
06-Apr-2026 21:58 GMT
Website Translation to German -- 2 Category: Content Management System (CMS), Content Writing, English (UK) Translator, English (US) Translator, German Translator, HTML, Translation, Website Localization Budget: $2 - $8 USD
Key Account Manager Video Category: Animation, Content Creation, Script Writing, Video Editing, Video Post Editing, Video Production, Video Services, Voice Over Budget: $10 - $30 USD
06-Apr-2026 21:51 GMT
French Video Subtitle Translation -- 2 Category: English (US) Translator, English Translation, French Translator, Subtitles & Captions, Transcription, Translation, Video Editing, Video Production, Video Services, YouTube Budget: $10 - $30 USD
Aluminium liquid cooling plate 3D model Category: 3D CAD, 3D Modelling, CAD / CAM, CNC Machine Retrofitting, Manufacturing Design, Mechanical Design, Mechanical Engineering, Product Design, Solidworks Budget: ₹600 - ₹3000 INR
06-Apr-2026 21:46 GMT
Growth & Social Media Outreach Needed (Organic Traffic Only) Category: Content Creation, Content Strategy, Digital Marketing, Facebook Marketing, Internet Marketing, Social Media Management, Social Media Marketing, Twitter, Video Production, Visual Design Budget: $30 - $250 CAD
