I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Modern Rose Water Label Design Category: Adobe Illustrator, Brochure Design, Creative Design, Graphic Design, Label Design, Logo Design, Photoshop, Product Design Budget: ₹600 - ₹1500 INR
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Business Management Software Development Category: Agile Development, API Development, Business Management, Cloud Computing, Database Development, Documentation, Project Management, Software Development Budget: ₹12500 - ₹37500 INR
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Enhance Squarespace Business Website Category: Branding, CSS, HTML, Squarespace, UI / User Interface, Visual Design, Web Design, Web Development, Website Optimization Budget: $250 - $750 USD
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N8N Sales Data Integration Category: API Integration, Automation, Copy Typing, Data Entry, Data Integration, Google Sheets, JavaScript, N8n, Node.js, REST API Budget: ₹600 - ₹1500 INR
10-Dec-2025 17:01 GMT
VC-Focused Market Entry Pitch Deck Category: Business Analysis, Data Visualization, Google Slides, Graphic Design, Market Analysis, Market Research, Marketing, Powerpoint Budget: ₹12500 - ₹37500 INR
