I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Realistic Ninja Turtles Art Category: 3D Art, 3D Illustration, Art Consulting, Caricature & Cartoons, Character Illustration, Illustration, Photoshop Budget: $30 - $250 AUD
08-Feb-2026 17:04 GMT
Retouche Photo - Objets à Modifier Category: 3D CAD, 3D Modelling, AutoCAD, CAD / CAM, Drafting, Engineering Drawing, Illustration, Mechanical Design Budget: €8 - €30 EUR
Hostinger Lead Generation Site Category: Conversion Rate Optimization, HTML, Lead Generation, PHP, SEO, Web Development, Web Design, WordPress Budget: ₹100 - ₹400 INR
08-Feb-2026 17:01 GMT
Classical Wood CNC 3D Models Category: 3D CAD, 3D Design, 3D Modelling, 3D Rendering, AutoCAD, CAD / CAM, CNC, Solidworks Budget: ₹100 - ₹400 INR
08-Feb-2026 17:01 GMT
Suryaghar Vendor Promo Video Category: 2D Animation, Animation, Graphic Design, Motion Graphics, Script Writing, Social Media Marketing, Video Post Editing, Video Production, Video Services, Voice Over Budget: ₹600 - ₹1500 INR
08-Feb-2026 17:01 GMT
Shopify Store Design & Setup Category: Conversion Rate Optimization, Dropshipping, SEO, Shopify, Shopify Templates, Web Development, Web Design, Website Optimization Budget: ₹100 - ₹400 INR
08-Feb-2026 17:00 GMT
Custom Bubble Business Management App Category: App Development, Database Management, HTML, HTML5, JavaScript, Mobile App Development, UX / User Experience, Web Application Budget: $250 - $750 USD
