I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Multi-Platform Social Media Creatives Category: Adobe Illustrator, Photoshop, Animation, Banner Design, Content Creation, Graphic Design, Logo Design, Social Media Marketing, Visual Arts Budget: ₹1500 - ₹12500 INR
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29-Apr-2026 10:02 GMT
Excel Cross-File Data Linking Category: Data Analysis, Data Entry, Data Integration, Data Management, Data Processing, Data Visualization, Excel, Excel Macros, Excel VBA, Visual Basic Budget: €8 - €30 EUR
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Organisation Conférence Technologie en Ligne Category: 3D Animation, 3D Modelling, Animation, Article Writing, Content Development, Event Management, Visual Design, Zoom Budget: $2 - $8 USD
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YouTube Automation Sales Closer Category: Conversion Rate Optimization, CRM, Digital Marketing, Email Marketing, Internet Marketing, Lead Generation, Sales, Sales Management, Social Media Marketing, Telemarketing Budget: $250 - $750 USD
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Professionalize AI-Generated Logo Category: Adobe Illustrator, AI Graphic Design, Graphic Design, Illustration, Inkscape, Logo Design, Photoshop, Vector Design Budget: €30 - €250 EUR
29-Apr-2026 09:59 GMT
Complete Revamp of Ladyhouse.store Category: Graphic Design, HTML, PHP, SEO, UI / User Interface, UX / User Experience, Web Development, Web Design Budget: ₹75000 - ₹150000 INR
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Website Audit & Redesign Fixes Category: Conversion Rate Optimization, PHP, SEO, Shopify, Web Design, Web Development, Website Audit, WordPress Budget: ₹37500 - ₹75000 INR
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Nigerian Imitation Jewelry Sales Category: Business Development, Customer Service, Field Sales, Link Building, Sales, Sales Management Budget: ₹600 - ₹1500 INR
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eCommerce Redesign & Optimization Category: ECommerce, Graphic Design, HTML, PHP, SEO, Web Design, Web Development Budget: ₹75000 - ₹150000 INR
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Garment Export Lead Generation Category: B2B Marketing, Business Development, Data Entry, Email Marketing, Excel, Lead Generation, Leads, Market Research, Web Search Budget: ₹12500 - ₹37500 INR
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Film Photography Dropshipping Store Category: CSS, Dropshipping, EBay, ECommerce, HTML, Product Descriptions, Shopify, Web Design Budget: £250 - £750 GBP
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Hotel Booking App Development Category: Backend Development, Flutter, Graphic Design, Mobile App Development, Node.js, PHP, React Native, Web Design Budget: ₹37500 - ₹75000 INR
