I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Casual Health & Wellness Writer Category: Article Writing, Blog, Blog Writing, Content Writing, Creative Writing, English Translation, Ghostwriting, Health, Research Budget: ₹750 - ₹1250 INR
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02-Jan-2026 05:02 GMT
Google Ads Campaign for Bus Rentals Website Category: Digital Marketing, Google Ads, Google Adwords, Google Analytics, Internet Marketing, Keyword Research, Lead Generation, Marketing Strategy, Search Engine Marketing (SEM), SEO Budget: ₹1500 - ₹12500 INR
Live Spanish-English Meeting Interpreter Category: Content Creation, Content Marketing, Content Strategy, English Translation, Influencer Marketing, Instagram Marketing, Marketing, Social Media Management, Spanish Translator, Video Production Budget: $250 - $750 USD
Social Media Product Promotion Campaign Category: Content Creation, Content Writing, Creative Writing, Facebook Marketing, Instagram Marketing, Social Media Management, Social Media Marketing, Twitter Marketing Budget: $250 - $750 USD
Image Data Collection Project Category: Data Collection, Data Entry, Data Management, Excel, Graphic Design, Image Processing, Photoshop, Text Recognition Budget: $250 - $750 USD
02-Jan-2026 04:57 GMT
Diseño nórdico apartamento 88 m² Candy Category: 3D Animation, 3D Design, 3D Modelling, 3D Rendering, 3D Visualization, AutoCAD, Interior Design, SketchUp Budget: $10 - $100 USD
02-Jan-2026 04:56 GMT
Precision Image-to-Text Conversion Category: Data Entry, Data Extraction, Data Management, Image Analysis, Image Processing, OCR, Text Recognition, Transcription Budget: ₹750 - ₹1250 INR
02-Jan-2026 04:56 GMT
AI-Driven Ecommerce Promo Clips Category: After Effects, AI Animation, AI Art Creation, AI Content Creation, AI Generated Video, Animation, Video Services, Videography Budget: $250 - $750 USD
02-Jan-2026 04:55 GMT
Google Ads Click Fraud Defense Category: Advertising, Analytics, API Development, Data Analysis, Google Ads, Google Adwords, Google Analytics, Internet Marketing Budget: $250 - $750 USD
