I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Cinematic House Project Video Edit Category: 3D Animation, Adobe Premiere Pro, After Effects, Animation, Color Grading, Video Editing, Video Post Editing, Video Production Budget: $10 - $30 AUD
Canal YouTube Monetizado para Stand-up -- 2 Category: Content Creation, Digital Marketing, SEO, Video Editing, Video Production, Video Services, YouTube, YouTube Ads Budget: $250 - $750 USD
15-Mar-2026 16:53 GMT
Modern Living Room Interior Design Category: 2D Drafting, 3D Design, 3D Rendering, 3D Visualization, Building Architecture, Interior Design Budget: €2 - €6 EUR
15-Mar-2026 16:50 GMT
Meta Ads Lead-Gen Setup Category: Advertising, Digital Marketing, Facebook Ads, Google Adwords, Google Analytics, JavaScript, Lead Generation, PHP Budget: ₹600 - ₹1500 INR
15-Mar-2026 16:49 GMT
Software Usabiliy Testing Needed Category: Accessibility Testing, Software Testing, Testing / QA, Usability Testing, User Experience Research, User Interface / IA, User Research, Web Testing, Website Testing Budget: ₹750 - ₹1250 INR
15-Mar-2026 16:49 GMT
Future World Nonfiction Book Category: Article Writing, Business Writing, Content Writing, Copy Editing, Editing, Ghostwriting, Non Fiction Writing, Research, Technical Writing, Writing Budget: ₹37500 - ₹75000 INR
15-Mar-2026 16:47 GMT
Tingkatkan Fitur Aplikasi Saya Category: Agile Development, API Development, App Development, Backend Development, Frontend Development, Project Management, Software Development, User Experience Research Budget: $10 - $30 USD
15-Mar-2026 16:47 GMT
Creative T-Shirt & Sticker Idea for Pump Track Riders Category: Branding, Concept Art, Creative Design, Graphic Design, Illustration, Logo Design, Photoshop, Sticker Design, T Shirts, Visual Arts Budget: $15 - $25 USD
