I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
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Minimalist Energy Logo Design Category: Adobe Illustrator, Photoshop, Branding, Graphic Design, Icon Design, Illustration, Logo Design, Vector Design Budget: €8 - €30 EUR
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Website Development Category: Branding, CSS, Framer, Graphic Design, HTML, PHP, Web Design, Web Development, Website Optimization Budget: $250 - $750 USD
19-Feb-2026 17:00 GMT
GloriaFood E-Commerce Site Build Category: Branding, ECommerce, HTML, Payment Gateway Integration, PHP, Web Development, Web Design Budget: ₹12500 - ₹37500 INR
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Engaging Ebook Editing and Formatting Category: Content Writing, Copywriting, Creative Writing, EBook Design, Editing, English Grammar, English Spelling, EPub, Ghostwriting, Proofreading Budget: $175 - $300 USD
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Ghostwriter para memorias de piloto Category: Article Writing, Book Writing, Content Writing, Creative Writing, EBooks, Editing, Ghostwriting, Non Fiction Writing, Research, Transcription Budget: $250 - $750 USD
