I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Next.js Site Navigation Overhaul Category: CSS, Frontend Development, HTML, JavaScript, Next.js, React.js, Web Development, Web Design Budget: €12 - €18 EUR
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E-book penjualan link. Id Category: ECommerce, HTML, Magento, Payment Gateway Integration, PHP, Shopify, Web Development, Web Design, WooCommerce Budget: $50000 - $100000 USD
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SaaS Product Demo Video (CMMS) Category: After Effects, Animation, Branding, Cinematography, SaaS, Script Writing, Storyboard, Video Editing, Video Production, Video Services Budget: $10 - $30 USD
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Edit Mobile Gameplay Walkthrough Video Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Photo Editing, Video Editing, Video Production, Video Services Budget: ₹12500 - ₹37500 INR
25-Apr-2026 09:57 GMT
Vending Machine Software Development Category: API Development, C, Programming, Inventory Management, Mobile App Development, Payment Processing, PHP, Software Architecture, Software Development Budget: ₹12500 - ₹37500 INR
25-Apr-2026 09:56 GMT
Google Ads Conversion Tracking Category: Digital Marketing, Google Ads, Google Analytics, Google Tag Management, PHP, SEO, Website Optimization Budget: $30 - $250 CAD
25-Apr-2026 09:55 GMT
Urgent Ai Automation Setup Category: AI (Artificial Intelligence) HW / SW, AI Agents, AI Chatbot Development, AI Development, AI Model Development, AI Model Integration, AI Text To Speech, Automation Budget: $30 - $250 USD
25-Apr-2026 09:54 GMT
Subscription Website Development & Launch Category: API Integration, Content Management System (CMS), HTML, MySQL, Payment Gateway Integration, PHP, Web Development, Web Design Budget: $250 - $750 USD
25-Apr-2026 09:54 GMT
Carta moderna para café bar Category: Adobe Illustrator, Adobe InDesign, Photoshop, Branding, Graphic Design, Illustration, Print Design Budget: €30 - €250 EUR
25-Apr-2026 09:54 GMT
Premium FiveM QBCore Server Development (Custom Build) Category: API Development, Backend Development, Database Management, Game Development, HTML, Inventory Management, MySQL, PHP, Scripting, Web Design Budget: $30 - $250 USD
25-Apr-2026 09:53 GMT
POD Image Creation Coaching Category: AI Content Creation, AI Design, AI Image Editing Budget: ₹1500 - ₹12500 INR
