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Description: |
Expected duration: Ongoing
I am looking for a skilled and experienced Facebook Ads Specialist to manage and optimize our Facebook advertising campaigns.
The ideal candidate will have a proven track record of creating, managing, and scaling successful Facebook ad campaigns that drive measurable results. This role requires a deep understanding of Facebook Ads Manager, audience targeting, ad creative best practices, and data-driven optimization strategies.
Key Responsibilities:
**Campaign Strategy & Planning:**
- Develop and execute comprehensive Facebook ad strategies aligned with business goals (e.g., lead generation, sales, brand awareness).
- Conduct audience research and segmentation to identify target demographics and behaviors.
Plan and allocate budgets effectively to maximize ROI.
**Ad Creation & Management:**
- Design, set up, and launch Facebook ad campaigns, including ad copy, visuals, and targeting.
- Create A/B tests to optimize ad performance (e.g., headlines, images, CTAs).
- Monitor and manage campaigns daily to ensure they are performing efficiently.
**Performance Optimization:**
- Analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights.
- Continuously optimize campaigns based on data-driven decisions to improve results.
- Adjust targeting, bidding strategies, and creatives to maximize performance.
**Reporting & Analysis:**
- Provide regular performance reports with clear insights and recommendations.
- Track and measure key KPIs to ensure campaigns meet objectives.
- Use Facebook Pixel and other tracking tools to monitor conversions and attribution.
**Collaboration & Communication:**
- Work closely with the marketing team to align Facebook ad strategies with overall marketing goals.
- Communicate campaign progress, challenges, and opportunities to stakeholders.
- Stay updated on Facebook Ads platform changes, trends, and best practices.
**Requirements**
- Proven experience managing Facebook ad campaigns with a portfolio of successful case studies.
- Strong understanding of Facebook Ads Manager, Business Manager, and Pixel.
- Proficiency in audience targeting, custom audiences, and lookalike audiences.
- Experience with A/B testing, conversion tracking, and campaign optimization.
- Creative mindset with the ability to craft compelling ad copy and visuals (or collaborate with designers).
- Analytical skills to interpret data and make data-driven decisions.
- Familiarity with other digital marketing channels (e.g., Instagram Ads, Google Ads) is a plus.
- Excellent communication and time management skills.
- Ability to work independently and meet deadlines.**Compensation:**
Competitive rates based on experience and project scope.
Payment terms to be agreed upon (e.g., hourly, per project, or monthly retainer). |
