We are looking for a Digital Marketing Specialist with expertise in Amazon, Walmart, and Etsy to drive our e-commerce growth. The ideal candidate will have a strong background in digital marketing strategies, PPC advertising, and SEO optimization tailored for marketplace platforms.
Responsibilities:
- Develop and execute marketing campaigns for Amazon, Walmart, and Etsy to increase traffic and sales. - Manage and optimize PPC campaigns (Amazon Ads, Walmart Connect, Etsy Ads) to maximize ROI. - Conduct keyword research and optimize product listings for SEO and conversions. - Monitor and analyze sales performance, traffic, and ad spend to adjust strategies accordingly. - Create and manage A+ Content, Enhanced Brand Content, and storefronts to enhance brand visibility. - Implement strategies to improve customer engagement and retention. - Conduct competitor analysis to identify trends and opportunities. - Collaborate with design and content teams to develop high-quality product descriptions, images, and videos. - Stay updated with platform policies, algorithm changes, and industry best practices.
Requirements:
- Proven experience in digital marketing and e-commerce, specifically with Amazon, Walmart, and Etsy. - Strong knowledge of Amazon Seller Central, Walmart Seller Center, and Etsy Shop Manager. - Experience with PPC advertising, listing optimization, and SEO strategies. - Proficiency in analytics tools (Amazon Brand Analytics, Helium 10, Jungle Scout, Google Analytics). - Excellent communication and problem-solving skills. - Ability to work independently and manage multiple projects simultaneously. - Bilingual (Spanish/English) is a plus.
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