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Description: |
PLEASE PROVIDE A FIXED PRICE NOT AN HOURLY PRICE. SEE END OF THIS BRIEF FOR HOW THE FIXED PRICE CAN BE CALCULATED.
Project Overview
We are a UK-based travel marketplace startup currently in development. Our goal is to dominate UK search rankings, capture high-intent travel traffic, and position ourselves as a market leader in online travel bookings.
To achieve this, we are seeking SEO experts or agencies with a proven track record in scaling marketplace platforms If in travel, even better. We need a data-driven SEO strategy that enhances technical performance, content visibility, and authority in the travel space.
This is a fixed-price contract for 20 weeks (April 2025 - August 2025) with clear deliverables and measurable KPIs.
Scope of Work
1. Technical SEO & Site Performance
Site Structure & Indexation
Optimise URL structure for crawl efficiency and semantic hierarchy.
Implement robots.txt, XML sitemaps, and canonical tags.
Apply hreflang tags for geo-targeting UK travellers.
Page Speed & Core Web Vitals
Improve LCP, CLS, and FID scores through server optimisations.
Implement server-side rendering (SSR) or static site generation (SSG) for performance gains.
Mobile-First Optimisation
Ensure full responsive design and fast mobile load speeds.
2. On-Page SEO & Content Strategy
Keyword Strategy
Target high-intent travel keywords in the UK.
Implement topic clusters and internal linking to improve authority.
Optimisation of Key Pages
Improve meta titles, descriptions, heading structures, and alt texts.
Enhance image and video SEO for visual search.
3. Authority Building & Link Acquisition
High-Quality Backlink Strategy
Secure guest posts and features on high-authority UK travel sites.
Reverse-engineer competitor link-building strategies.
Press & Digital PR
Leverage newsworthy content for editorial mentions.
Develop data-driven stories for PR outreach.
4. Local SEO & Geo-Targeting
Location-Based Search Optimisation
Target "travel agents near me" and regional travel queries.
Ensure Google My Business (GMB) is fully optimised.
Review & Trust Signals
Integrate user-generated content and customer reviews.
5. CRO & Engagement Optimisation
SERP Click-Through Rate (CTR) Improvements
Test meta descriptions, schema enhancements, and interactive elements.
Reducing Bounce Rate
Improve site navigation and interlinking between commercial and content pages.
Proposal Requirements
Applicants must submit:
✅ Your CV and portfolio showcasing relevant SEO experience, especially in travel and marketplace SEO.
✅ A detailed approach & timeline for executing the SEO strategy.
✅ Total fixed price for a 20-week contract (April 2025 - August 2025). This FIXED PRICE should be an hourly rate 20 hours per week for 20 weeks.
✅ Links to your Upwork, LinkedIn, or professional portfolio. |
