I am seeking an experienced digital marketing professional to help grow my business through search engine optimization, social media advertising, and pay-per-click campaigns. The ideal candidate will have a proven track record of implementing comprehensive multi-channel marketing strategies that generate qualified sales leads.
The goals of this project are to increase brand awareness online, capture first-party data on potential customers, and drive more traffic to my website from targeted digital ads. The freelancer selected for this role will be responsible for conceptualizing innovative digital campaigns, optimizing existing marketing efforts, and reporting performance metrics and ROI.
Strong skills in search engine optimization, Google Ads management, Facebook and Instagram advertising are essential. Expertise using analytics platforms like Google Analytics to measure campaign effectiveness is also required. Candidates should demonstrate advanced technical proficiency as well as creative strategic thinking.
As the focus is on generating high-quality leads with real potential to become paying customers, experience with conversion rate optimization techniques and testing different creatives/copy to improve lead qualification will be highly valued. Proposals should outline specific strategies and tactics to efficiently reach qualified prospective clients through Search, Social Media, and PPC.
This is a flexible remote role with the goal of scaling up digital lead generation and sales. The ideal freelancer will have a track record of optimizing digital campaigns to increase qualified leads and produce a
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