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Description: |
Work Production Brief: sparkling Wine Label and Branded Product Mockups
Project Overview: This project involves creating a portfolio of branded products for a brand, starting with the design of a sparkling wine label.
A sparkling wine label design.
Mockups of the label applied to a bottle.
Mockups of the logo applied to branded merchandise such as a sun umbrella, t-shirt, and baseball cap iphone cover etc.
Design Direction: The concept should reflect a modern, playful, and chic tone to resonate with the brand identity - shared when job is accepted. The designs should feel aspirational yet approachable, ideal for a sparkling wine product that exudes a sense of celebration and lifestyle.
Key Details for the Wine Label:
Shape: Consider a heart-shaped outline for the label to emphasize warmth, love, and vibrancy.
Typography: Modern, clean, and elegant fonts that highlight sophistication.
Color Scheme: A combination of rich reds, golds, or blush tones to tie into a romantic, celebratory vibe.
Imagery/Logo: Incorporate elements such as:
A minimalist heart design for the outline or accent.
Subtle effervescent patterns to symbolize bubbles and the sparkling nature of the wine.
Content on the Label:
Brand Name: to be announced once job confirmed
Tagline: (Optional, e.g., “Beyond Existential Pleasure”)
Product Description: Methode Champenoise
Volume: 750ml ABV 12.5%
Produit de France
Deliverables:
Digital image of the wine label design - not essential for high resolution
Bottle mockup with the label applied digital only
Mockups of the laptop case, iphone case sun-brella, t-shirt, and baseball cap, zippo lighter, soda can - all with the logo
Presentation storyboard/mood board showcasing all designs for a cohesive brand feel.
Timeline:
Draft label design: Completion Tomorrow Jan 26
Bottle and merchandise mockups: Jan 26
Final presentation delivery: Jan 26
Notes: Feel free to iterate on the heart-shaped design, but ensure it aligns with the chic, celebratory tone of the brand The goal is to capture the brand’s potential for diverse applications and create excitement |
