I seek an experienced freelancer to design aesthetically pleasing yet impactful video advertisements optimized for Facebook and Instagram. There is a requirement for four uniquely designed visual ads across two different sizes tailored for each social platform. The ideal candidate will possess an extensive portfolio demonstrating excellence in crafting attention-grabbing advertisements that efficiently motivate audiences to take desired actions. Superior skills in visual design principles and an understanding of how to effectively capture target audiences' interest through memorable imagery and messaging are essential. A clean, modern aesthetic combined with prominently displayed calls-to-action should be emphasized. Samples showcasing a nuanced ability to strategically employ visual storytelling techniques and imbue advertisements with personality are appreciated. Engagement and conversion metrics will be analyzed to objectively evaluate the performance and effectiveness of the designs delivered against key objectives. Candidates familiar with each platform's specifications are encouraged to apply. Many Thanks