The Nathan Sterling Initiative is a new charitable organisation dedicated to educating the public about Parental Alienation. As the founder, I seek to build brand awareness and engage target audiences across key social media platforms in a strategic yet cost-effective manner.
The proposed social media strategy should synergize with and promote our monthly podcast, fostering engagement among parents, teachers, and the wider community.
Objectives include: • increasing brand recognition, • driving website traffic and interactions, • generating interest-based leads, and • cultivating conversions.
An optimized content calendar and streamlined workflow will minimize repetition while maximizing impact across profiles. Organically-focused strategies must consider monthly subscription costs for ongoing community management. Growth will occur naturally over time through quality, relevant material.
Proposals are requested not to exceed two pages and should include the following: • overview of targeted platforms; • sample monthly content schedules; • engagement tactics to meet objectives; • proposed metrics for tracking success; and • associated costs broken down by platform and month.
Recurring expenses must remain reasonable while still promoting sustainable growth for our charitable mission of educating all about Parental Alienation.
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