Background: Our current logo needs a refresh to align with our website redesign. Here is the Figma prototype of the new site currently under development: https://www.figma.com/proto/6aPv7NMKp8ZiiAcR5K5AvW/EXPRTSM_Website?node-id=55-1993&t=GqY3a9XaNLBIQvzL-0&scaling=min-zoom&content-scaling=fixed&page-id=55%3A445
The goal is to modernize the logo while respecting the fundamental elements of the brand to ensure visual continuity and preserve recognition by our customers.
Expectations for the new logo General characteristics:
Modern and technological design, in line with current aesthetic trends. Reflects the brand's strengths: professionalism, innovation, reliability, recognition.Maintains visual dynamism.
Elements to respect: Current structure of the logo: IMPERATIVELY keep the base of the design, in particular the blue "X" which brings dynamism. Main colors: Blue and black. Brand name: "EXPERTISM". In capital letters
Creative proposals: Integrate elements of modernity (for example: 3D effects, technological textures, refined graphics). A neat and current typography, in harmony with our visual identity. Add a baseline in French under the logo : Conseil en Transformation Digitale, Agence Digitale Full Service, & Organisme de Formations.
Expected deliverables: Color and monochrome versions of the logo. Variants for the web (favicon, simplified version, etc.) and for printing. A presentation explaining your graphic choices and their alignment with our brief.
Portfolio and selection criteria: Please share your real portfolio with us, with a special focus on your rebranding or modern graphic design projects. We are looking for a graphic designer who can translate our values into an innovative and impactful design.
Additional information: Website prototype: https://www.figma.com/proto/6aPv7NMKp8ZiiAcR5K5AvW/EXPRTSM_Website?node-id=55-1993&t=GqY3a9XaNLBIQvzL-0&scaling=min-zoom&content-scaling=fixed&page-id=55%3A445. Current colors: Blue and black (you can adjust slightly to modernize). Baseline to add under the logo: (insert here, if necessary).
Deadline: Please indicate your estimated deadlines for a first proposal and final delivery.
We will only respond to those who provide us with a first lead based on our brief.
We look forward to discovering your ideas and vision for this project!
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