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Description: |
Project Title: Branding Pack for Exclusive Hotel Discount Membership Brand
Project Overview:
We are launching a new members-only brand that offers exclusive travel-agent-rate hotel bookings. We are seeking a talented designer to create a branding pack that embodies the sleek, modern, and exclusive feel of the brand while maintaining versatility for use across various mediums, including digital and print.
Scope of Work:
1. Logo Design
• A primary logo that reflects the exclusivity and sophistication of the brand.
• A simplified version of the logo that can be easily recognized and used in smaller formats (e.g., icons, watermarks, and compact advertisements).
2. Color Palette
• A cohesive color scheme that conveys luxury and trustworthiness while being appealing to a broad audience.
3. Typography
• Selection of primary and secondary fonts for use in the logo, website, and marketing materials.
4. Brand Guidelines
• A comprehensive guide that outlines logo usage, color palette application, and typography rules to ensure consistency across all branding efforts.
5. Additional Assets
• Social media profile and cover images.
• Business card design (optional but appreciated).
• Examples of how the branding can be used in small adverts or banners.
Design Style:
The design should mirror the exclusivity of high-end members-only clubs like Soho House. It must avoid any elements that feel tacky or overly commercial. The logo and branding should evoke trust, elegance, and simplicity, appealing to individuals who value quality and exclusivity in travel services.
Deliverables:
• High-resolution, print-ready files for all assets (e.g., PNG, JPG, SVG, and PDF).
• Source files in AI/PSD format.
• A branding pack PDF with all guidelines and assets included.
Budget and Timeline:
• Please provide your quote and estimated timeline for project completion.
• Any examples of similar work or branding projects you’ve completed are highly appreciated.
We’re excited to see your creativity and look forward to collaborating with a designer who can bring this exclusive travel brand to life with a professional and cohesive branding pack.
Would like anyone sending proposals to draw up an example logo that can give us a taste of what to expect as there are a lot of freelancers without ratings here and we would like to give everyone an equal chance and not just select based on historic ratings as we understand that everyone has to start somewhere.
Happy for the proposed logo to be watermarked etc. |
