We seek a creative digital marketer to design and develop online promotional assets for a new mathematics textbook. The textbook is aimed at high school students and will be marketed primarily through social media platforms like Facebook, Instagram and Twitter.
The desired digital marketer should have excellent skills in visual design software like Photoshop, Illustrator to craft eye-catching graphics, banners and other visual elements that will attract potential customers online. Copywriting abilities are also important to draft engaging captions and descriptions for the digital assets. Knowledge of various social media advertising tools will be beneficial to devise impactful promotional strategies.
The work will include creating a series of stylized book covers, infographics explaining key concepts, short video tutorials demonstrating example problems and other engaging multimedia contents. 3-5 social media post templates need to be designed with customizable text sections for consistent branding. Analytics expertise is preferred to measure the effectiveness of different digital campaigns.
The final deliverables must be compatible across mobile and desktop formats. Assets will be provided to the publishing company for continuous social promotion of the book. The contracted freelancer is expected to deliver all graphics and contents within 4 weeks of project start. Experience designing for STEM or educational books will be valued. Interested candidates please submit your portfolio and experience for consideration.
