|
Description: |
Position: Freelance Marketing Specialist
Location: Remote (UK-based preferred)
Hours: 15-20 hours per week
Rate: Competitive (based on experience)
About Us
GRAF UK Ltd. is a leader in sustainable water management solutions with a focus on stormwater management, wastewater treatment, rainwater harvesting, and garden products. Our mission is to create a lasting positive impact on water conservation and sustainability. As we continue to grow, we are looking for 4 dynamic and creative freelance Marketing Specialists to join our team, each dedicated to one of our four key product groups.
Why Join Us?
Be part of a mission-driven, sustainability-focused company.
Take ownership of a specific product group, working closely with our internal team.
Collaborate with a business that values innovation, customer relationships, and high-impact marketing strategies.
Flexibility to work remotely with a commitment of 15-20 hours per week.
Role Purpose
We are hiring 4 freelance Marketing Specialists to drive marketing activities for each of our 4 business units:
Stormwater Management
Wastewater Treatment
Rainwater Harvesting
Garden Products
The role of each Marketing Specialist is to develop and implement targeted marketing strategies for their assigned product group, ensuring alignment with our 2025 business objectives. The aim is to increase brand visibility, generate quality leads, drive online sales (for e-commerce related groups), and improve the overall customer experience.
Key Responsibilities
1. Content Creation & Management
Write and publish 2 blog posts per week for the GRAF UK website (SEO optimised).
Create engaging social media content.
Write and manage content for product-specific landing pages and category pages.
2. Paid Advertising & SEO
Monitor and optimise Google Ads campaigns to drive quality leads and online sales.
Use performance data to create actionable insights and improve ROI on paid advertising.
Support the SEO strategy with targeted content, on-page optimisations, and content audits.
3. Social Media Management
Develop and execute social media plans for their product group.
Monitor and engage with community responses and messages.
Schedule posts and track engagement.
4. E-Commerce Management (for relevant roles)
Assist in the management of product pages for our WooCommerce platform (for Rainwater Harvesting & Garden Products).
Update product listings, optimise product descriptions, and support promotional campaigns.
5. Event Support
Occasionally support the GRAF UK team with exhibitions and event coordination.
Provide marketing support for customer events, trade shows, and exhibitions.
6. Campaign Management
Plan and execute seasonal and product-specific campaigns in collaboration with the sales team.
Drive targeted lead generation for new business and support e-commerce growth.
Skills & Experience Required
To succeed in this role, you should have:
Marketing experience within one of the 4 product areas (Stormwater, Wastewater, Rainwater Harvesting, or Garden Products) is preferred.
Proven experience in Google Ads management and campaign optimisation.
Knowledge of WooCommerce (for Rainwater Harvesting and Garden Products roles).
SEO knowledge – understanding how to create content that ranks.
Experience using AdvantageAI (or similar scheduling tools) for social media management.
Ability to write high-quality, SEO-optimised blog posts.
A creative mindset with a data-driven approach to marketing.
Strong project management skills, able to work independently to deadlines.
Tools You'll Use
AdvantageAI (content creation & scheduling)
Google Ads (monitoring & optimisation)
WooCommerce (product management for relevant product groups)
Google Analytics (tracking and reporting)
What We Expect From You
Ability to commit to 15-20 hours per week.
Proactive attitude – able to spot opportunities for growth and improvement.
Strong organisational skills to manage multiple campaigns and deadlines.
Self-motivated and capable of working independently but collaboratively with the GRAF UK team.
Must be based in the UK (for timezone compatibility).
How To Apply
Please submit your application with the following:
Your CV/resume.
A short cover letter detailing your relevant experience.
Examples of past work in marketing, including blog posts, social media content, or ad campaigns.
Additional Notes
You will be supported by GRAF UK’s internal team, but you are expected to take ownership of your product group's marketing strategy. The role offers flexibility, but we expect a hands-on, results-driven approach. We are looking for individuals with a passion for sustainability, water conservation, and the desire to make a positive impact.
Apply now to become a key part of GRAF UK's exciting 2025 growth journey. |
