I need a logo, colour theme, typography, and brand guideline for a new alternative lending app.
Design Approach: • Style: Contemporary, clean, and professional, with elements that inspire trust (critical for financial services) and innovation (reflecting a modern, forward-thinking brand).
Proposed Color Theme: 1. Primary Color: Orange • Symbolises energy, creativity, and approachability. Use it for highlights, CTAs, and accents. 2. Secondary Color: Navy Blue • Conveys trust, stability, and professionalism. Perfect for headers, backgrounds, and key sections. 3. Neutral Color: White • Keeps the design clean and uncluttered, emphasising simplicity and transparency.
