Company Overview: We are a dynamic digital marketing agency dedicated to helping small and medium-sized businesses thrive online. Our client base spans a variety of local service industries, including home improvement, healthcare, professional services, hospitality, and more. We’re passionate about delivering measurable results that help our clients stand out and attract the right customers in their local markets.
Role Overview: We’re seeking an experienced Freelance Local SEO Specialist to join our team on a project-by-project basis. In this role, you’ll be responsible for developing and implementing strategies to increase our clients’ local visibility, improve search rankings, and drive more qualified leads from their target regions.
Key Responsibilities:
Local Keyword Research & Analysis: Identify high-impact, location-specific keywords tailored to each client’s industry and service area. On-Page & Technical Optimization: Enhance website content, meta tags, internal linking, and site structure to meet SEO best practices and improve organic visibility. Local Listings & Citations: Set up, optimize, and manage Google Business Profiles and other industry-relevant local directories. Ensure all citations are accurate, consistent, and fully optimized. Content Strategy & Creation: Recommend and coordinate the production of locally-focused content, including blog posts, landing pages, and FAQs that address local customer needs. Link Building & Outreach: Develop and execute white-hat link-building strategies, focusing on local partnerships, sponsorships, and relevant community resources. Performance Tracking & Reporting: Monitor keyword rankings, website traffic, lead metrics, and conversions. Provide regular, data-driven insights to guide ongoing improvements and demonstrate ROI to clients. Continuous Improvement: Stay informed about local SEO trends, algorithm updates, and best practices. Continuously refine strategies to maintain or improve client performance. Qualifications & Skills:
Experience: Minimum 2+ years of proven experience in local SEO, with a track record of driving results for multiple clients or industries. Technical Knowledge: Strong understanding of Google Business Profile optimization, technical SEO principles, schema markup, and industry-standard tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs). Analytical Mindset: Skilled at interpreting performance data and transforming insights into actionable recommendations. Communication: Excellent written and verbal communication skills, with the ability to clearly convey complex SEO concepts and results to non-technical stakeholders. Organization & Time Management: Able to manage multiple projects simultaneously, meet deadlines, and maintain a high level of attention to detail. Freelance Availability: Ability to work remotely and flexibly, adjusting to varying workloads and timelines as needed. Why Work With Us:
Diverse Clientele: Gain exposure to a wide range of businesses and industries, expanding your portfolio and skill set. Flexible Projects: Work on a project-by-project basis, with the ability to set your own schedule and workflow. Long-Term Collaboration: Potential for ongoing assignments as our client roster and local SEO needs continue to grow. Supportive Team: Collaborate with a dedicated team of marketers, designers, and developers who value your expertise and insights. If you’re a data-driven, proactive professional passionate about helping local businesses grow online, we’d love to hear from you. Apply today with your portfolio, case studies, and examples of past success in local SEO.
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