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Project title: Brand & Packaging Design Brief
Posted by: External project from PeoplePerHour
Started: 09-Dec-2024 04:04 GMT
Description: Expected duration: 3 - 4 weeks
About Us
We are a UK-based Indian food manufacturing company specialising in curry sauces and spice kits, sold directly to consumers (D2C) through our website. Following a recent brand refresh, we are preparing to expand into the competitive UK FMCG retail market.

Project Overview
We are seeking a highly skilled packaging designer to refine and finalise our new packaging concepts. While we’re 80% satisfied with our current designs, we require expert input and creative refinements to ensure they stand out on retail shelves. The project also involves preparing final print-ready artwork for a range of SKUs.

Scope of Work
1. Brand Review: Review our refreshed brand identity and logo, providing suggestions for improvement.
2. Packaging Design: Evaluate our current packaging concepts and propose refinements to align with the brand’s vision and retail market standards.
3. Artwork Finalisation: Prepare print-ready artwork in Adobe InDesign for:
- 7 curry sauce SKUs (stand up pouches)
- 12 spice kit SKUs (boxes)
- 5 additional SKUs (stand up pouches

Key Requirements
- Proven experience designing food packaging for the retail market, ideally in the UK FMCG sector.
- A strong portfolio showcasing world-class food packaging designs.
- Expertise in Adobe InDesign and preparing artwork for print.
- Knowledge of UK retail packaging standards and trends.
- Ability to balance brand consistency with creative innovation.

Nice to Have
- Experience working with Indian or ethnic food brands.
- Familiarity with sustainable packaging trends.

Future Opportunities
If this project is successful, there will be additional opportunities to:
- Develop comprehensive brand guidelines.
- Roll out the new brand identity to our website and marketing materials.

How to Apply
Please submit your portfolio, along with a brief outline of your relevant experience, particularly any projects for UK retail brands. We’re looking for someone who can deliver high-quality designs on time and within scope.
Project ID: 3411811
Project category:
Project budget:
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