I am seeking a social media marketing expert to promote our wardrobe manufacturing business online. As a leading supplier of custom wardrobes to the do-it-yourself home improvement market, we have developed a successful direct-to-consumer ecommerce model. Moving forward, we want to expand our customer reach and drive more traffic to our website through targeted social advertising campaigns.
The ideal candidate will have extensive experience designing, implementing and optimizing multichannel social media strategies. They should be proficient in Facebook, Instagram, Twitter and other major platforms and understand how to leverage different creative formats and targeting options to engage new audiences. The goals of this project are to raise brand awareness of our product lines, generate qualified website leads and increase overall sales conversions.
The social media consultant will be responsible for developing a comprehensive marketing plan outlining channel selection, content creation approach, budget allocation and performance metrics. They will launch and refine initial promotional campaigns while regularly analyzing key metrics like impressions, engagements, clicks and conversions to optimize spending. Monthly reporting on campaign performance against objectives will also be provided. Creative design skills for visual social assets would be beneficial for this role.
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