Objective: We are launching our new digital marketing agency arm, and need a creative freelancer to develop a marketing campaign that introduces us as the go-to agency for small businesses in the local islands. See attached sheet for all the deliverables required and we welcome bids for all of the work or part of the work.
Happy to consider fixed project rate or consider work proposals on day rate costs.
The campaign should communicate our unique selling points: transparent, affordable, and results-driven marketing packages. Please note substituted 'X' as the brand anonymised for now but will be provided to the freelancer we work with.
Theme: Simple. Transparent. Results-Driven. A one-stop shop for marketing needs.
Audience: Time-strapped business owners who want to scale and grow their businesses.
Unique Selling Proposition: Fixed price packages. Partnership with the Local Press, offering the best of both digital and traditional media. No Fluff, Just Results – Simplified Marketing for Local Businesses.
Introduce X with a focus on client benefits: growing their business in 2025 through affordable, transparent marketing packages. Visuals should be copy and illustration-led, in line with existing branding. Message: "Grow with x. Affordable marketing for local businesses."
Consideration: Highlight specific benefits of X. Use imagery of relatable local UK imagery for businesses (e.g., small business owners, shop owners, tradespeople, florists).
Conversion: Assets will be used for remarketing to non-converters. Promote X package and price point.
Deliverables:
Awareness / Overarching Message:
Social Video: "Grow with X. Affordable Marketing for Local Businesses." Pre Roll: Same message as above. Digital Display: Same message as above. Print Ad: Same message as above. Social Carousel 1: Series of cards highlighting key benefits. Social Static Posts: Various messages focusing on affordability and results.
Consideration:
Social Video: "Struggling to keep up with marketing trends? X does the hard work for you." Social Carousel 1: Series of cards emphasizing local and digital benefits. Social Static Posts: Various messages focusing on local expertise and results.
Conversion:
Social Carousel 1: Series of cards promoting fixed-price marketing packages. Social Static Post: "Fixed Price Marketing From £950 Per Month."
Requirements:
Develop creative assets as per the deliverables list supplied. Ensure all content aligns with X brand voice and visual identity. Collaborate with our team to refine and finalize the campaign assets.
Assets Provided: Logo files Background swish
Timeline: To be confirmed.
Application Process: Interested freelancers should submit their current portfolio and a brief proposal outlining their approach to this campaign. We will have ongoing creative requirements for other clients as well so looking at working with someone ongoing depending on success of this project for us.
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