I require development of marketing and promotional copywriting materials for my startup business. The copy should highlight the key features and customer benefits of our new software product in an engaging and persuasive manner. The tone should be enthusiastic yet professional to appeal to our target audience of small business owners.
Some of the deliverables expected are: a 200-word description of the product and its advantages for our website landing page; a 500-word case study profiling an early customer success story that can be used in email campaigns; and a one page brochure layout highlighting the top 5 reasons to choose our solution. Familiarity with SaaS products and B2B marketing communications will be valuable for this project.
Selected candidates must have 3-5 years experience in crafting compelling copy for software/technology products. A writing sample demonstrating the ability to clearly and succinctly convey complex technical features in simple language will be part of the bidding process. Expertise in SEO-optimized content is a plus.
This is an independent contract position with a 15 day deadline for initial drafts and 5 further days for revisions based on feedback. We are seeking polished, professional quality work that captures attention and motivates potential buyers to take action. Candidates with expertise serving early-stage companies are strongly preferred. Please provide your best estimate and sample as part of your proposal if interested.
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