Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Post Ads on Classifieds & Search Category: Advertising, Bing Ads, Classifieds Posting, Content Marketing, Digital Marketing, Google Ads, Google Adwords, SEO, Social Media Marketing Budget: $10 - $30 USD
10-Sep-2025 10:03 GMT
Optimize Google Ads Campaign5 Category: Copywriting, Digital Marketing, Google Ads, Google Adwords, Google Analytics, Internet Marketing, Keyword Research, Marketing, PPC Marketing, SEO Budget: $25 - $50 USD
10-Sep-2025 10:03 GMT
Shopify & Facebook Integration Audit Category: Facebook Ads, Facebook API, Facebook Marketing, HTML, JavaScript, PHP, Shopify, Social Media Management, Web Testing, Website Audit Budget: ₹600 - ₹1500 INR
Brand Awareness Social Media Drive Category: Adobe Creative Cloud, Content Creation, Copywriting, Digital Marketing, Graphic Design, Logo Design, Photoshop, Social Media Management Budget: ₹400 - ₹750 INR
10-Sep-2025 10:03 GMT
Koha and vufind or Blacklight Integration Category: API Integration, Backend Development, Frontend Development, Open Source, RESTful API, Server, Software Development, Software Engineering, Ubuntu, Web Development Budget: $250 - $750 USD
Organic Dubai Instagram Follower Growth Category: Content Creation, Content Strategy, Instagram Marketing, Internet Marketing, Link Building, SEO, Social Media Management, Social Media Marketing Budget: ₹600 - ₹1500 INR
Energetic YouTube Vlog Editing Category: Adobe Premiere Pro, After Effects, Color Grading, DaVinci Resolve, Final Cut Pro, Video Editing, Video Production, Video Services Budget: ₹1000 - ₹5000 INR
10-Sep-2025 10:00 GMT
Deffine Estetica Employment Verification Category: Content Writing, Customer Service, Data Collection, Data Entry, Documentation, Human Resources, Photo Editing, Photography, Research, Survey Research Budget: $30 - $250 USD
