I seek a digital marketer to craft effective Facebook and Instagram ads optimized to drive sales for Black Friday product promotion. Ideal candidates will possess expertise in intuitive ad design leveraging high-quality visuals and compelling copy to pique viewer interest and motivate purchases. A data-driven approach targeting relevant audiences based on demographics, interests and past online behaviors should be employed. Optimization of ad delivery to maximize engagement and conversion rates is essential. Performance will be evaluated based on click-throughs, add-to-cart clicks, and total sales generated within the campaign duration. Proficiency utilizing Facebook Ads Manager and Instagram business profiles is expected. The successful bidder will deliver a minimum three unique ads across both platforms along with strategic recommendations to maximize return on spent for the dedicated promotional window. Creativity, proven digital marketing experience, and ability to affect bottom-line results through strategic social media advertising are prioritized over cost in this effort. Please provide relevant portfolio samples and metrics from past projects in your proposal.
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