We are seeking a talented designer to create dynamic video content tailored for TikTok and visually appealing advertisements for Instagram. The goal is to enhance our brand's online presence and engage our target audience effectively. Scope of Work: TikTok Video Design: Create 3-5 short videos (15-60 seconds each) that align with current TikTok trends. Content should be engaging, entertaining, and suitable for our brand voice. Incorporate popular music, effects, and transitions to maximize viewer retention. Ensure videos are optimized for mobile viewing with high-quality visuals. Instagram Ad Designs: Develop 5 unique ad graphics for Instagram, including: Single Image Ads: High-quality images that capture attention quickly. Recommended resolution is 1080x1080 pixels with a 1:1 aspect ratio1. Story Ads: Create engaging story ads with a recommended resolution of 1080x1920 pixels (9:16 aspect ratio) and a maximum duration of 15 seconds for videos1. Carousel Ads: Design interactive carousel ads that encourage users to swipe through multiple images or videos to tell a story or showcase products3. Each ad must include minimal text, maintain brand consistency, and follow best practices for Instagram advertising24. Requirements: Proven experience in video production and graphic design for social media platforms. Familiarity with TikTok and Instagram advertising guidelines. Ability to deliver high-quality work within tight deadlines. Strong portfolio showcasing previous social media designs. Deliverables: Final video files in MP4 format for TikTok. Ad graphics in JPG/PNG format for Instagram. Source files (if applicable) for future modifications.
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